Gallery and Museum Owners, How Do You Deal With the Competition of Online Shopping, Especially When the Artists You Display Have Their Own Websites That They Are Selling From?

Answered by:

Doric Jemison-Ball

Discovery Gallery
3 Questions answered
Answered on October 22nd, 2017

This depends on your relationship with your artists and the type of gallery you are. Many artists refuse to sell directly and always refer sales through the gallery/galleries that represent them. So their web site would indicate-CONTACT GALLERY/GALLERIES for sales.

Some galleries do not have exclusive or semi-exclusive relationships with their artists [Collectives, etc.] and artists sell through whatever other means are available-directly, on line, etc.

Normally, things sort out over time and you and the artist will figure out where the true value lies-do the majority of their sales come from your gallery or online, or direct, or at art fairs. Once you';re both clear on that, the relationship that makes sense should emerge.


See all 10 answers