How do you adjust when your sales start to decrease?
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Do you know what is attributing to the decrease in sales? Approach your exiting customers and ask them what motivates them to continue to do business with you and what you can do to improve your service. Be sure to thank them. (A thank you gift would certainly be appropriate!)
Use this valuable information to develop a marketing strategy geared to your ideal target market.
Once you have a solid strategy planned out, put it into action! Be focused and consistent by portraying your unique personal brand.
1 Reply
Great answer Ann-Marie! It is so important to have customers that add the long term value component.. But it is up to the business to make sure they have the proper sales funnel in place to do so. It is way cheaper to keep existing customers opposed to finding new ones.