The Most Trusted Small Businesses Brands in 2018
Welcome to Alignable's 2018 SMB Trust Index! Featured in publications such as The Wall Street Journal, Forbes, MSNBC, Entrepreneur, AdWeek, VentureBeat, and Marketing Land, it's the small business owners go-to resource with over 50,000 ratings and reviews from fellow business owners on the brands they trust most.
The Top 20 Most Trusted Brands by Small Business Owners
We ended Q4 2017 with a record number of ratings, and The SMB Trust Index now tracks 115 brands across 25 categories. For those not familiar with the Trust Index, it works by asking business owners how likely they are to recommend a specific brand to fellow business owners. All ratings are from small businesses based in North America.
So, without further ado let's see the Most Trusted Brands to kick off 2018! The infographic below represents the 20 highest rated brands across all categories:
Click on any of the brands below to learn more about what makes them a top 20 most trusted brand.
1. Amazon (Office Supplies & Services)
2. Google (Social & Digital Marketing)
3. Authorize.Net (Payments & Management)
4. Apple (Computers & Apps)
5. WordPress (Websites)
6. FedEx (Office Supplies & Services)
7. Stripe (Payments & Management)
8. PayPal (Payments & Management)
9. Google Apps (Computers & Apps)
10. UPS (Office Supplies & Services)
11. LinkedIn (Social & Digital Marketing)
12. Mailchimp (Email Marketing)
13. Square (Payments & Management)
14. Vistaprint (Office Supplies & Services)
15. 1&1 (Websites)
16. Twitter (Social & Digital Marketing)
17. Dropbox (Computers & Apps)
18. Microsoft Office (Computers & Apps)
19. Intuit Quickbooks (Accounting)
20. OpenTable (Lead Generation & Management)
Category Leaders
In addition to tracking the top 20 most trusted brands, we also track category leaders as voted by small business owners. These are the most trusted brands within a given category, and the list below includes all of the category leaders.
Click on any of the brands below to learn more about what makes them category leaders.
- Email Marketing: Mailchimp
- Website: WordPress
- E-commerce: WooCommerce
- Social & Digital: YouTube
- Traditional & Events: Eventbrite
- Marketing Automation & CRM: HubSpot
- Lead Generation & Management: OpenTable
- Hiring: Indeed
- People Management: ADP
- Payments & Management: Authorize.Net
- Banking: American Express
- Accounting: Intuit Quickbooks
- Communications: Verizon
- Computers & Apps: Apple
- Office Supplies & Services: Amazon
Recommendations are the way people make decisions these days, it all comes down to trust. With that in mind, we'd like to thank our millions of members on Alignable for taking the time to rate and review these brands. As small business owners, your contributions make it easier for fellow business owners to make difficult decisions about which brands are the most trustworthy.
Congrats again to all the awesome and trusted brands helping grow the small business economy, we'll see you next quarter!
Have additional questions? Reach out to dan@alignable.com
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Comments (1-2)
Surprised to see YouTube for social/digital marketing. Few companies are properly equipped to leverage that platform for ROI-positive gains.
I would be more interested in Companies that offer a small business discounts or offer growth rather then TRUSTED...all businesses should be trustworthy?