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Ecommerce sites have a unique requirement of closing a sale using only the effectiveness of the site design. What are some important factors you believe are valuable to ensure that a sale takes place?

Answered by:

Mary Owens

Mary Owens - Better Business Bureau Central and Northwest NC

44 Questions answered

Answered on March 24th, 2021

Hmm we hear from consumers and companies alike every day. We've found that one of the biggest challenges our online companies face is getting the consumer to complete the sale. Many times I've heard that the cart was loaded but the purchase just didn't take place. Today's consumers are savvy, they cannot afford to lose money, especially now and especially not with an unknown business. In the end, quick load time and easy/clear navigation and pretty pictures are great but does that close the sale? If the company is trusted you go to the site, add your stuff to the cart, go to the checkout, put in your credit card and boom you're done-no questions asked. The question might be how do you inspire trust online? The answer may be BBB Accreditation. Start with Trust!

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Mar 24th, 2021

Mary, thanks for sharing. I see you are will BBB besides the element of trust that you mentioned here. What benefits does being accredited bring to small businesses?

Mary Owens from Mary Owens - Better Business Bureau Central and Northwest NC

Hi Rachel, BBB provides lots of benefits. Credibility, visibility, reassurance. All of that is what consumers are looking for. From a business perspective accredited business have the opportunity to get new business with our Get a Quote program, you can advertise affiliation in print and online giving you instant credibility, you can enhance your profile which reinforces your brand, you can add photos or videos introducing your company to potential new customers. we offer customer reviews, dispute resolution services and when you become accredited your dues support the services which are free to the public. We do charity review so when you donate it's going to a good cause, we have Military line for our service members, Auto line to assist with Lemon Law, ScamTracker. And well each BBB also tailors programs for their area. We are currently offering 4 scholarships, a golf outing and a shred event. You should see what your BBB offers, tell them Mary Owens sent you. www.bbb.org (Although anyone can apply not everyone is accepted, businesses must meet BBB standards) https://www.bbb.org/bbb-accred...

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