I go directly into my clients business to introduce myself and do my best to show my services against the current services!  It’s always worked well for me being direct versus spending time and energy advertising.  I’ve always even under the belief that in the last 20 years the marketplace is over saturated with advertising for dozens of companies that do the same thing.  Going right in and showing a prospective client or business owner in my case that I’m here in your community and I am willing to be visible it goes a long way to credibility and transparency!