Successful Awareness: What tools are you using to reach your ideal prospects?
Answered by:
I use to 'mine' the internet for places where prospective clients might be hiding. I stopped doing this as soon as I realized that simply trying to embed myself in their stream of cyber consciousness was not enough.
Then I learned about 'Authority Based Marketing' and it changed how I showed up in person and on the internet. Rather than hunting and chasing prospects, I turned to building an authoritative brand. I learned how my best current clients think and make decisions on services similar to mine. Then, I created content that spoke to those issues.
Now that my brand is established as an authority in the area of professional development and business growth, the people I want to do business with find me.
To learn more about this marketing aspproach, here's an article that explains it very well. https://www.entrepreneur.com/article/289963
To view the booklet that my authority is based on, visit https://www.growthsourcecoaching.com/leadership-axioms-book.html