Networking in the community and word of mouth Referrals are the best methods. But advertising on local or target audience ads on online sites will reinforce your company's visibility. (There's a reason that Facebook, Twitter, and Google's AdWords work. Not only are these familiar sites...but they have great search engines to draw customers in. Fyi: Facebook has the added advantage of being placed directly on your target audience pages only. The next time you're on your FB Page..check out the ads there..then compare the ads to what's visible on your spouse's or teenager's page... although, if you're advertising to a teen audience, you're better off on Snapchat.)