What is your experience with cold calling?

Answered by:

Jim McGary

MassMutual
3 Questions answered
Answered on November 10th, 2017

Understand it will be low ROI activity, but that is better than No ROI activity. Keep your message as specific as possible, carve out some time and be as productive as possible (maximize dials). Anybody that won't meet, get their permission to touch base 2x/year. Eventually you'll call at a better time, and most people will recognize your reliability/commitment if you follow-up as you indicated you would.

Good luck


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