What's the best answer to, "Your competitor quoted me a lower price?"
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The first think you must do is to make sure you know what is exactly what you know your true cost is. Once you know your true costs, you can use different pricing strategies such as Break Even Pricing. Break Even Pricing is method to lower your bid price and increase your profit.
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Thanks Howard. I've actually gone below break even a time or two, and then had to do some extras that were discovered at the time the work was being done. Those stung a bit.