As a creative and marketing agency, we help a lot of clients with branding and brand identity/development - the one thing we see a lot of clients struggle with is the "Differentiators."  They have a hard time determining what sets them apart from their competitors, and why someone would choose them over their competition. Everyone says "years of experience" - your competitors have years of experience too, after all, they are still in business, giving them 'experience'.... (more)