There's one thing you should lock in place prior to putting together any business strategy for starting a business and that is solidifying your....VISION.

I can't tell you how many small business owners I've worked with who have the most innovative/inspired ideas but when asked what their VISION entails...I hear crickets. So, before you dive into your dream business make sure you've thoroughly outlined and are committed to what your overall VISION is and everything else (e.g. marketing strategy) should come into "better focus".

VISION (Who you are & Where you want to be)

Your VISION builds on 4 principles that start the Marketing Strategy process:

I hope I've convinced you the importance of determining your VISION first (lol!)

Thanks!

Vision - AH2 & Beyond Consulting