Why don't loyalty and reward programs build loyal customers anymore?
Answered by:
In some industries they do work. Credit card, airlines , CPG, But without knowing what you sell it's hard to devise a program that works. it has to be needed
1 Reply
More answers from Jeff
Jeff -
Agreed - but why we couldn't have loyalty programs in other industries that actually build loyal customers by engaging them and providing them with personalized experience? Tech is so advanced - why that advanced tech is not available mainstream? I still say - POS driven programs - meaning points per $$$ spent - not able to capture enough data from a given transaction to provide that personalized experience, engage the csutomer and have the customer to build the brand ...