Would you rather read a blog about improving your sales/customer retention or watch a video on YouTube?
Answered by:
Hi Mor
It's great you are considering one over the other. I personally recommend both- plus having an audio, too.
Why? Because people are generally one of three learning types. There are visuals, those who learn primary by watching, audibles, those who learn primary by listening, and kinestetics, those who are emotionally based combination and are moved mostly by emotion.
While most people have some of each of the characteristics, it never hurts to appeal to as many learning styles as possible.
Blogs alone only appeal to those who read well. Videos personally drive me crazy because they take too long. Love podcasts, though. (Can you tell I am an audible?)
So why not offer all three? Videos are easy to make, and blogs can be written for the script or vice versa- use the script for a blog!
Mark