How do I market to the right audience?
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What segment of customers are you wanting to focus on? Breakdown your audience you want to market too. Breakdown the working sectors and market to that sector(s). Also your auiedence is not only limited to working occupation(s), but to high school sports teams and players (all sports). To the Boy's and Girl's Clubs of America.....all those sports teams that are under them. To Pop Werner sports teams and Cheerleading/Dance Squads. Oh and we cannot forget those gymnast. What about Fire, Rescue, EMS, Law Enforcement, they are also in need of your services and educational information.
These sports teams as well as work force should partake in exercise, fitness, etc. A Chiropractor such as you, you can market your knowledge to these sectors. I have worked for The Home Depot and they had a Chiropractor on retainer that came in once a month and talked about proper lifting, eating, and gave discounts for his office if we needed him.
Good Luck. If you need any promotional advertising specialty products such as pens, calendars, magnets etc contact me. This is my specialty.
Best Regards,
Roy