About Us
Feeling overwhelmed by the demands of managing your fashion or beauty business? Do you find yourself feeling like an outsider, shut out by gatekeepers and the established norms of the fashion and design world? Are you yearning for expert assistance to elevate your brand and make a mark in a noisy marketplace?
The overwhelm is real, but you're not alone.
As a creative brand strategist with a profound passion for the worlds of design, fashion, and beauty, I understand the challenges you face and am here to help. I thrive on the creative process of shaping and elevating brands, helping them find their unique voice and leaving an indelible mark in the market.
With a decade of experience in building brand awareness, creating public relations strategies, advertising campaigns, and marketing communications, I have a proven track record of helping companies elevate their brand presence and increase market share. From conducting comprehensive brand audits to developing innovative marketing strategies, I am committed to delivering results that resonate with your target audience and drive growth for your business.
Now, I bring this same passion and commitment to my work with fashion and beauty entrepreneurs like you. My goal is to empower you to achieve your business aspirations by providing the support, guidance, and resources you need to succeed. Whether you're seeking recognition, creative freedom, collaboration opportunities, or professional growth, I am here to help you navigate the challenges and seize the opportunities that lie ahead.
DM me and let’s start a conversation.
The products and services we offer
Recommendations Received (6)
"Very professional, smart, and loves her job! "
"Jacqui Argyres is an amazing talent! I highly recommend her vision, her work, her creativity!"
Products & Services
A Health Check up for Your Business
The Brand Intensive is a preliminary process to developing a full blown strategy and it’s broken up into thr...
Bringing Your Dream to Life
Getting a business off the ground is no easy feat and brand strategy is key. In fact, you shouldn't do any marketing...
Recommendations Given (6)
"Tiffany Papageorge is a dynamic author, actor and public speaker with a special gift of..."
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"Tiffany Papageorge is a dynamic author, actor and public speaker with a special gift of storytelling. “My Yellow Balloon” is a heart-warming story about loss and grief and how time helps heal. It covers a whole gamut of complicated emotions – and says so much in its simplicity. This book is a great resource for anyone dealing with loss – children, parents, educators and counselors. The first time I read it, I cried.
In addition to her book, Tiffany is a gifted speaker. She has amazing energy and is always motivated to connect with her audience on a deep level. I would highly recommend Tiffany for any speaking engagements, counseling, resources, webinars, conferences, you name it – especially during Covid-19!
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"When I first saw Dr. Bensen, I couldn't move my jaw and was in a lot of pain. After going through..."
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"When I first saw Dr. Bensen, I couldn't move my jaw and was in a lot of pain. After going through her extensive program, I was amazed and how everything from my posture, diet and stress can affect your joints. I noticed immediate improvement after my first visit. She's the real deal and the only professional that I know of in the entire Bay Area that can treat this without drugs or surgery! I would highly recommend her!"
Recent Activity
It honestly depends on the scope of the project. I use a methodology but I always take a tailor-made approach for my clients. All businesses are unique and I don't like to use a cookie cutter approach.
Steps I usually take:
I do a free discovery call where I diagnose problems/issues. ...
(more)
It honestly depends on the scope of the project. I use a methodology but I always take a tailor-made approach for my clients. All businesses are unique and I don't like to use a cookie cutter approach.
Steps I usually take:
I do a free discovery call where I diagnose problems/issues.
Whether they become a client or not, I always try and teach them something about branding. For example - why marketing and advertising alone isn't enough in business and how branding gives a company the assets to create the ultimate customer experience.
If they're interested, I offer a Brand Intensive service for minimal cost.
It's essentially a strategic roadmap where I do research and gather
strategic insights in their industry. This is a great option for small businesses.
The Brand Intensive includes:
Brand Brief questionnaire & interviews
Strategic Audit - I do preliminary research into their business,
industry, audience, competitors, positioning and communication strategy.
Live Brand presentation
Strategic Report
Turnaround and pricing all depends on the scope of the project, the size of the business and the decision-makers involved. All my services include research. If a company says they can do a rebrand and the deliverables are a logo and/or style guide, then that's not going to help you. You need a strategy first.
The absolute number one thing that you need to know is who exactly is your ideal audience. That includes what platforms do they use, where are they most active, what problems can you solve for them and what are their pain points.
I help my clients with strategic branding which is the biggest...
(more)
The absolute number one thing that you need to know is who exactly is your ideal audience. That includes what platforms do they use, where are they most active, what problems can you solve for them and what are their pain points.
I help my clients with strategic branding which is the biggest disconnect for most entrepreneurs. Branding is essentially a framework for your brand so you have a system in place to build a very specific relationship with a very specific audience through a very specific message.
Without this framework and positioning in place first, digital marketing becomes a blanket approach by executing marketing tactics. When you market to everyone, you market to no one.
Branding and marketing have an interdependent relationship. Both appeal to the relevant audience in order to grow a business - but branding nurtures and marketing attracts.
The key elements to a successful marketing campaign are:
Define your ideal target audience - who do you appeal to, where do they hang out? Are they on LinkedIn, Instagram?
What is your ideal customer's problem and how can you solve it - also called the value proposition
Call to action -...
(more)
The key elements to a successful marketing campaign are:
Define your ideal target audience - who do you appeal to, where do they hang out? Are they on LinkedIn, Instagram?
What is your ideal customer's problem and how can you solve it - also called the value proposition
Call to action - engage with your audience and offer more to those who are interested; give them a reason to ask for more information
Delivery method - there are many strategies to deliver your message. There's email, snail mail, social media, podcasts, marketing funnels, etc.
Follow up - this is the one element that a lot of people fall back on. Your marketing campaign is only as good as your follow up. Continue the dialog until opt out or purchase.
Since a lot of people are online during Covid, it's especially important to put out better content, be consistent, and focus on your brand's key mission and values.
If you have any questions, feel free to reach out. Cheers!
1 Reply
I have a background in the design/architecture industry so I'm a good visual editor. I'm also a shameless networker and have a background in public relations. I've spent years facilitating introductions and connecting businesses to create opportunity!
(more)
I have a background in the design/architecture industry so I'm a good visual editor. I'm also a shameless networker and have a background in public relations. I've spent years facilitating introductions and connecting businesses to create opportunity!
