When it comes to "wowing" a customer, my trick is to take special care to ensure that they love AND recognize, the client in the mirror after their transformation. Yes, it's a blast to play with fun colors, intense contour, etc... However, my specialty is to always ensure that a client recognizes herself after a beauty transformation. I've heard so many horror stories about not having a great experience with previous artists when the client was a bridesmaid, that I go above and beyond to ensure my clients feel like themselves, and love the natural glamour look that we use to showcase their natural beauty! I'm a firm believer that makeup enhances what is already there, never to cover anything up!