My biggest challenges was consistently being visible in social media and planning events.

My advice is to know your deep rooted "why you're pursuing your business."  If that isn't strong enough you will not be able to make it through the challenges and there will be many. Do not doubt your ability and believe in your business.  Surround yourself with those whose values are in alignment with yours and have set a successful course from which you can learn.  BE PATIENT, building a successful and sustainable business takes time and investment in yourself for preparation for what is ahead.