The sales cycle goes beyond ranking.

The conversion process is critical.

So it is driven by know, like and trust.

Ranking support know.

For the like and trust elements, does your landing page answer the question they are looking to answer.

• Is your information easy to absorb. Are you text heavy and video/image lite?
• Do you offer what they are looking for?
• Do you have a special offer on that product and service?
• Do you have a good reputation?

Given that only 4% of those who visit your site ready, willing and able to do the transaction, what is your follow up means to nurture that relationship.

When your marketing comprises a full robust campaign, you will start to see a performing situation.