About Us
We help you find the most powerful, cost effective marketing mix using tools such as direct mail, websites, blogs, podcasts, video, magazine and other methods.
We provide coaching, consulting and “done-for-you” marketing services.
The products and services we offer
Recommendations Received (16)
"Top-notch marketing firm!!"
"Paula is an experienced marketing professional who will drive results for any operation who..."
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"Paula is an experienced marketing professional who will drive results for any operation who provides her the resources to succeed."
Products & Services
The only professional networking group dedicated to aviation sales and marketing professionals. Includes office hours, networking events, our priv...
Getting found online is more important than ever. Aviation Marketing By ABCI (Aviation Business Consultants International) specializes in making yo...
Get Found Online And Connect with People who Matter. There are many ways to build a website these days. But does your website get found by th...
Recommendations Given (8)
"Great people. Dan Hill is very knowledgeable and helpful. "
"My son and I training at Pilot’s Choice. We moved away and finished elsewhere, but truly a great..."
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"My son and I training at Pilot’s Choice. We moved away and finished elsewhere, but truly a great experience. Beth is an inspiration! "
Recent Activity
Paula from Aviation Marketing By ABCI (Aviation Business Consultants International) Answered this on April 16, 2019
People get busy. And many of them won't do it if it's not easy. It's best if you offer them the specific links that go straight to the review site, (give them the option of Yelp, Google or Facebook) with detailed instructions (will they have to log in? What if they don't have an account?) and...
(more)
People get busy. And many of them won't do it if it's not easy. It's best if you offer them the specific links that go straight to the review site, (give them the option of Yelp, Google or Facebook) with detailed instructions (will they have to log in? What if they don't have an account?) and follow up. We follow up just once if they don't leave a review, and ask them to fill out a customer satisfaction survey as an alternative. Then we have testimonials we can copy on our site or our brochures, even if it's not a review in Yelp or Google or Facebook.
Paula from Aviation Marketing By ABCI (Aviation Business Consultants International) Answered this on March 23, 2018
Depends on how much you know about your customer and how specific the letter can be.Very personalized info should go in a letter, for privacy reasons.
But for a general mass-mailing, postcards have two advantages:
1) They don't have to be opened to be effective.
2) They can be very visually...
(more)
Depends on how much you know about your customer and how specific the letter can be.Very personalized info should go in a letter, for privacy reasons.
But for a general mass-mailing, postcards have two advantages:
1) They don't have to be opened to be effective.
2) They can be very visually arresting.
Of course, every campaign should carefully consider three factors:
- The list - Who are you sending it to? The more specific, the better, down to the individual if you can, but small groups also work- like Cessna Citation owners that have owned their plane 6 years or more.
- The offer - What do you want them to do? Download a tip sheet? Watch a video? Make an appointment for a free consultation? The smaller, easier and more attractive the "ask," the better for a first contact.
-The presentation - Should this be a beautiful postcard? A cartoon? A letter with text on the outside? Something more official looking? A balsa-wood airplane? An express envelope? What serves the purpose best and is most likely to be opened by the type of person you're mailing to?
1 Reply
Paula from Aviation Marketing By ABCI (Aviation Business Consultants International) Answered this on February 02, 2018
Start with a question rather than a pitch. "Tell me about what YOU do." And then LISTEN and be curious, don't just tee up and mentally rehearse your pitch. Then tailor the conversation in a direction he (or she) will be interested in. If you run out of time and don't get to your pitch, you can...
(more)
Start with a question rather than a pitch. "Tell me about what YOU do." And then LISTEN and be curious, don't just tee up and mentally rehearse your pitch. Then tailor the conversation in a direction he (or she) will be interested in. If you run out of time and don't get to your pitch, you can always say, "That's fascinating, (if it is) I'd like to talk about this some more later . . . "
Paula from Aviation Marketing By ABCI (Aviation Business Consultants International) Answered this on February 02, 2018
Whenever posisble, meet clients or host groups for breakfast rather than lunch or dinner! You can host a nice breakfast for a fraction of the cost of a dinner.
(more)
Whenever posisble, meet clients or host groups for breakfast rather than lunch or dinner! You can host a nice breakfast for a fraction of the cost of a dinner.
Paula from Aviation Marketing By ABCI (Aviation Business Consultants International) Answered this on January 30, 2018
Most of our sales come from online funnels. (75%) while 25% comes from referrals. We offer tip sheets (i.e. our "Aviation Trade Show Checklist" https://aviationbusinessconsultants.com/freebook/a...
People provide their contact information, download the checklist, and we send them an...
(more)
Most of our sales come from online funnels. (75%) while 25% comes from referrals. We offer tip sheets (i.e. our "Aviation Trade Show Checklist" https://aviationbusinessconsultants.com/freebook/a...
People provide their contact information, download the checklist, and we send them an information package and offer a free consultation.
3 Replies
