Customer Retention is by far one of the most important yet ignored part of any business. We pay money for acquiring these Clients and then spend almost zero in keeping them. In my businesses we always (still do) had a Client Appreciation Program where every Quarter we do something special for our Clients...this could be a Golf Day, BBQ, Theater or simply taking them out to lunch. While there is NO BETTER way to keep a Client than to consistently provide value and exceed their expectations it's the little things most seem to appreciate the most!!!