What is a good way to respond to criticism (or even misrepresentation) on Yelp?
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Yelp reviews like many others are best for you if answered.
I had a client who sells tools and a customer gave them a harsh but true review that similar tools could be bought at the big box store for less. My answer was also harsh but true. The tools that the customer bought at the box store were made in China. China's government subsidizes the Chinese manufacturer so they can flood the US Market with cheap priced tools so that American businesses cannot compete and may eventually go out of businesses. If you wish to support China, buy on price alone. It is your right, but please don't disparage American businesses for not being able to compete with the Anti American China subsidies. Look into the truth and please remove your review.