About Us
Robin Peel Marketing & Public Relations promotes success for Southern AZ authors, small businesses, and professional practices with a wide range of planning, promotion and public relations activities that can be tailored to meet unique needs.
Capabilities include:
• Business & Book Sales Coaching & Consulting
• Marketing and Communications Plans
• Marketing Budgets
• Cost-effective Marketing and Promotion Ideas
Winning marketing activities produce measurable results
• Publicity Campaigns
• News Releases, Author Bios, and Book Synopses
• Contacts with Editors and Reporters
• Targeted Media/Directory Buys
• Special Events Planning
• Editing and Proofreading
Experience counts!
Draw on ad agency experience and more than 30 years in marketing and public relations to expand your community presence, build your customer base, and increase your revenues.
Satisfied clients include:
Authors
Business Coaches, Consultants and Trainers
Business Development Organizations
Community Agencies and Non-profit Groups
Educational Institutions
Financial Advisors
Health Practitioners-Acupuncture, Breath Work, Chiropractic, Healing Touch, Massage Therapy, Nutrition Coach, Reiki, Rolfing
Language Schools
Non-fiction Editor
Portrait Photographers
Personal Development Coaches
Smoking Cessation Program
Women's Magazine
The products and services we offer
Recommendations Received (25)
"I've known Robin Peel for years. Though I have not personally worked with her very much, she has..."
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"I've known Robin Peel for years. Though I have not personally worked with her very much, she has with a friend of mine and I hear nothing but good things. Whenever I run into her in the community, she's always warm and real. A good person to know.
Allen Smith - Mind Coherence LLC"
"Robin is a well liked, very knowledgeable and well connected person. She is a great person to get..."
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"Robin is a well liked, very knowledgeable and well connected person. She is a great person to get to know to optimize your opportunity."
Products & Services
Marketing and public relations veteran with ad agency experience and more than 30 years in business development, marketing, and public relations pr...
Recommendations Given (22)
"I first heard Allen play his evocative didgeridoo many years ago. As the sound resonated through..."
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"I first heard Allen play his evocative didgeridoo many years ago. As the sound resonated through my body, I experienced a soothing and calming sensation that immediately reduced my stress. I'm looking forward to learning how his brain entrainment audio can manage new stress situations as they arise."
"Dianne Kelley is my go-to person for all things health insurance. Her extensive knowledge of the..."
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"Dianne Kelley is my go-to person for all things health insurance. Her extensive knowledge of the various health plans means she can customize her recommendations to my specific situation."
Recent Activity
Please clarify whether your question concerns the needs of your target market vs. the marketing needs of Specialcamps.org.
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Please clarify whether your question concerns the needs of your target market vs. the marketing needs of Specialcamps.org.
The Business Dictionary has a succinct definition of marketing and its 4 core elements. The key to effective marketing is to strategically address each before deciding on the tactics: http://www.businessdictionary.com/definition/marketing.html.
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The Business Dictionary has a succinct definition of marketing and its 4 core elements. The key to effective marketing is to strategically address each before deciding on the tactics: http://www.businessdictionary.com/definition/marketing.html.
If you don't have the budget for paid advertising, a better option is to submit free calendar notices to the local event calendars of print and online media.
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If you don't have the budget for paid advertising, a better option is to submit free calendar notices to the local event calendars of print and online media.
1 Reply
Attending author events to network and/or speak, sharing helpful tips on writing and book sales to my email list and on social media, and promptly responding to prospective clients, are the primary ways I reach my core audience.
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Attending author events to network and/or speak, sharing helpful tips on writing and book sales to my email list and on social media, and promptly responding to prospective clients, are the primary ways I reach my core audience.
There's no one best way to promote a YouTube video. It depends on the theme or message in the video, the product or service you're promoting, the target audience for it, and where they are most likely to be found, i.e. specific social media platforms, email campaigns, print collateral, etc.
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There's no one best way to promote a YouTube video. It depends on the theme or message in the video, the product or service you're promoting, the target audience for it, and where they are most likely to be found, i.e. specific social media platforms, email campaigns, print collateral, etc.
2 Replies
Television is a marketing tactic, not strategy. You would have to convince businesses that television is an effective way to achieve their strategy of reaching likely customers by presenting data proving that the television outlet you represent has a large number of viewers in their target...
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Television is a marketing tactic, not strategy. You would have to convince businesses that television is an effective way to achieve their strategy of reaching likely customers by presenting data proving that the television outlet you represent has a large number of viewers in their target demographics, - age, income, gender, decision makers, etc.
The best times and days to post on Facebookt depends on when the majority of your target audience is on - and that requires research. A non-specific answer can be found by typing your question into the Google search box.
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The best times and days to post on Facebookt depends on when the majority of your target audience is on - and that requires research. A non-specific answer can be found by typing your question into the Google search box.
It will depend on your purpose: establishing yourself as as expert, reaching prospective clients, etc. Clarity about your goals comes is key. Strategic planning and market analysis is more important than a specific communication tactic. If the people you want as clients don't typically and...
(more)
It will depend on your purpose: establishing yourself as as expert, reaching prospective clients, etc. Clarity about your goals comes is key. Strategic planning and market analysis is more important than a specific communication tactic. If the people you want as clients don't typically and frequently use social media, then it's not the most effective way to reach them.
Before spending any money on advertising, it’s essential to know the age ranges and the interests of the women - and men - who want or need the type of invention you’ve developed. Then research print, broadcast, and online publications or social media outlets that cater to those demographics and...
(more)
Before spending any money on advertising, it’s essential to know the age ranges and the interests of the women - and men - who want or need the type of invention you’ve developed. Then research print, broadcast, and online publications or social media outlets that cater to those demographics and interests. You’ll get the greatest return on investment by carefully targeting your advertising spends to primarily reach the audiences who will be most interested.
Ads that result in sales depends on the product or service being advertised, demographic characteristics of the narrowly-defined target audience, and the advertising medium that market research shows they prefer.
(more)
Ads that result in sales depends on the product or service being advertised, demographic characteristics of the narrowly-defined target audience, and the advertising medium that market research shows they prefer.
