About Us
I am looking for an opportunity to work with companies in the near future with my extensive advertising and marketing background.
How We Got Started
As a graphic designer for 24 years working with clients, designing logos, catalogues, advertising, etc. As time went by, I worked as a corporate trainer in computer graphic design on Madison Ave. in Manhattan training top corporations like HBO, Tommy Hilfiger, Kodak, Jim Henson Productions, JP Morgan just to name a few. I trained their designers and helped these companies develop in-house graphic depts. & trained people new to the field.
After 9/11-I went into advertising sales in behavioral targeting, newspapers and magazines. Twelve years ago, a company called Cablevision came looking for me to work for them as an Advertising Sales Executive. That company was purchased by AlticeUSA-owners of News 12 and I am actively seeking opportunities with another company. I take pride in what I do and enjoy designing campaigns to grow my client's businesses.
The products and services we offer
Recommendations Received (249)
"Friendly, works closely with the client and provides excellent service."
"Don has amazing options for your company to prep you for the days that we have coming that are..."
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"Don has amazing options for your company to prep you for the days that we have coming that are beyond just simply depending on search engines. You would be remiss to not talk with this man about your future in marketing."
Recommendations Given (151)
"Yes-I appreciate that these businesses have the opportunity to give back to the their community."
"I had the pleasure to speak with Josh at JK Dreaming and I can tell you that after our..."
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"I had the pleasure to speak with Josh at JK Dreaming and I can tell you that after our conversation and reviewing his website that he is dedicated, experiences and creative when building his clients websites and getting them seen by your prospective clients. With over 20 years of experience, JK Dreaming provides SEO/Paid Media and Professional Web Design. Check out his website and excellent reviews at jkdreaming.com"
Recent Activity
I have found the small and mid size businesses: home improvement, retail businesses, law firms, medical practices, restaurants, etc have been very receptive when we speak about advertising. I empathize with their situation and they realize that this is only temporary and they know they need to...
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I have found the small and mid size businesses: home improvement, retail businesses, law firms, medical practices, restaurants, etc have been very receptive when we speak about advertising. I empathize with their situation and they realize that this is only temporary and they know they need to continue and forge ahead. I am hopeful that they are getting help from the government in a timely fashion.
I have found that taking the time to learn about that business-who their audience is? what specials are they offering? how do they differentiate themselves from their competition? what do their reviews look like on both their website and independent reviews? Then I go to work... I contact the...
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I have found that taking the time to learn about that business-who their audience is? what specials are they offering? how do they differentiate themselves from their competition? what do their reviews look like on both their website and independent reviews? Then I go to work... I contact the client and ask them if they can spare a few moments to discuss their objectives and the demographic they wish to reach. With that information I can locate for example: which networks on TV is their prospective customer watching HGTV, Food, CNN, News 12, Bravo, AMC, ESPN, FX-100 to choose from so my clients money is not wasted. We know this by our current data up until one month prior what people are watching and I can tell you that News 12 not just now with the Covid crisis but all the time is the Top network-for it's local ,unbiased news coverage. How can I help you grow your business? through targeted digital options and or producing an affordable commercial and placing your commercial on the air in your local market or beyond. The key however is to customize each campaign albeit digital and or TV commercial to resonate with the audience they wish to attract, It is all about audiences today-not where you want them to see you rather their habits-mobile phone, streaming, TV-the goal is to find them no matter which device they use. A Multiple screen approach is highly recommended and proves to be a great chance of brand recall. You will be wowed at our capabilities cutting down on waste and saving our clients money by making sure they are only getting the audience they pay for.
With a fantastic local brand like News 12 the #1 network in the Tri-State area, I have seen the viewership soar more than usual - attributed to the virus. Entertainment channels have also seen a surge mainly for more home bound people to enjoy. I have found certain businesses receptive and who...
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With a fantastic local brand like News 12 the #1 network in the Tri-State area, I have seen the viewership soar more than usual - attributed to the virus. Entertainment channels have also seen a surge mainly for more home bound people to enjoy. I have found certain businesses receptive and who will benefit. Additionally, we have great proprietary digital platforms some of which offer geo-fencing which so many people love. So yes, it is challenging not being able see a prospective client in person however video conferencing, emailing media kits and calling them enables me to to get the job done.
Wishing everyone safety and wellness during these more than challenging times.
1 Reply
I am happy to report that I exceeded both my annual budget and new business budget. I attribute this to hard work, offering
innovative, proven products that have been in high demand and are well received in generating great ROI to our clients, utilizing digital marketing and TV advertising...
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I am happy to report that I exceeded both my annual budget and new business budget. I attribute this to hard work, offering
innovative, proven products that have been in high demand and are well received in generating great ROI to our clients, utilizing digital marketing and TV advertising that is highly targeted. My clients know that I have a great reputation for selling them only what they need and will yield the best results based on their budget. Don Canali Account Executive for
a4 media, News 12
don.canali@a4media.com
Just recently,
I went to see a small restaurant lead to discuss our digital and targeted television capabilities. The potential client was so impressed he literally pulled his neighbor, who owns the business next door off the street as he was walking by to meet me and learn more. As a result,...
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Just recently,
I went to see a small restaurant lead to discuss our digital and targeted television capabilities. The potential client was so impressed he literally pulled his neighbor, who owns the business next door off the street as he was walking by to meet me and learn more. As a result, this client saw the value and asked me to meet with him this week to discuss a TV and digital campaign (with Geo-fencing ) for the Bergen and Passaic County market.
In my opinion, the client is not invested at this time in learning more about your services (even if it will help them.) There could be many reasons a prospective client is not responding: They are just too busy with their day to day operations, they have been burned before and are jaded now-even...
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In my opinion, the client is not invested at this time in learning more about your services (even if it will help them.) There could be many reasons a prospective client is not responding: They are just too busy with their day to day operations, they have been burned before and are jaded now-even though you know your product or service will help them and make them stand out from their competition. They just don't have the money or have committed to other services, ie: advertising and they want to see how that works first. Their are a myriad of reasons they have not contacted you and you just cannot take it personal. I still try to keep in touch with them emailing, stopping by in person to lend a face to a name or voice on the phone making them aware of new products and services. After a while, the law of "diminishing returns: will set in. There is an old saying my manager imparted to me. Yes's and No's will make you RICH but maybe's will bankrupt you. At some point you just need to move on.
Google has its own algorithm. They change it often. What I do know is the following:
All search engines must have your info correct.
Far more than Google/ Yahoo/ Bing- there are over 40-ie: ask.com, aol.com, excite, citysearch,
Okay once that is cleaned up make sure you have a google...
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Google has its own algorithm. They change it often. What I do know is the following:
All search engines must have your info correct.
Far more than Google/ Yahoo/ Bing- there are over 40-ie: ask.com, aol.com, excite, citysearch,
Okay once that is cleaned up make sure you have a google map.
google rewards consistency!
Now they also reward businesses who are offering self less tips, fresh content
Ie: your a restaurant - giving out a popular recipie
Furniture store- tips on measuring your space for proper size furniture.
your Reviews is HUGE!!
You need positive reviews
Google rewards you organically by adhering to these guidelines.
Fact only 16% of ppl click on paid by advertiser ads on page 1. You need to earn your way organically.
I hope this was helpful!
Don Canali
A4media
don.canali@a4media.com
There are several factors at play to keep your customer base loyal to you and your services. The first and foremost is to put yourself in their shoes-you're a business owner who wants to grow his business through advertising and marketing that is reasonable and effective. 1) Treat people the way...
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There are several factors at play to keep your customer base loyal to you and your services. The first and foremost is to put yourself in their shoes-you're a business owner who wants to grow his business through advertising and marketing that is reasonable and effective. 1) Treat people the way you wish to be treated-this mantra has served me well in my work life as well as my personal life. 2) Let the owner know you genuinely care about their needs, situation and aspirations and make sure you sell them only what they need. Because they have other media they may need to budget for and since you do not offer that media-guide them where their money is best suited even if those dollars are not all going to ward your product. As a marketing professional I do not initially go see a client to sell them something-I show them our capabilities and they decide whether they wish to purchase our television and or sophisticated digital solutions.
3) Listen to them-to their concerns, their needs, what has worked and what has not and make sure having listened you are able to put something into action a plan that is helpful and will will work. 4) Make sure your client is comfortable with you and your product at the onset and through the campaign.
Having been an advertising and marketing professional for over 15 years, I attribute my success to aligning myself with company's that are relevant, have a great reputation and innovative problem solving solutions. Additionally, doing what it takes to make the customer satisfied in every way.
Yes our company offers a choice of 3 for a client: 1) Taggables -10 second mentions/sponsorships for upcoming hot shows. 2) a commercial edit-for example: a client may wish to edit their existing commercial-we will do that for them in way of thanking them for a referral. 3) 50 free commercials...
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Yes our company offers a choice of 3 for a client: 1) Taggables -10 second mentions/sponsorships for upcoming hot shows. 2) a commercial edit-for example: a client may wish to edit their existing commercial-we will do that for them in way of thanking them for a referral. 3) 50 free commercials on News 12 Traffic and Weather
Our clients are very important to us and whether they are local to the area or Nationwide we can work with them through TV advertising as well as digital. And naturally will reward them for their patronage and thinking enough of us to recommend our services.
