A logo is the face of a company.  Creating an effective logo requires the support of a knowledgeable marketing company with a solid strategic plan; redesigning a logo after a few years will surely lead to unnecessary costs & lost Goodwill.  A graphic artist is NOT the the first step in logo design; there are critical steps from a business perspective that must take place ahead of graphic design.  Image Headquarters has extensive success in logo development/evolution due to our proprietary process; we have created timeless designs that equate to effective use of marketing expenditures.