What is important to you when you look at a website to make a purchasing decision?
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Is it secure? We live in a world where hacking and data breaches are becoming more and more common. If I'm going to be purchasing something from someone, I want to know that my data - both contact information and payment information - are going to be safe and secure. Too many people think that they are "just a small business" and will never be victim to someone hacking their site. The reality is that it can happen to anyone...