TabithaNaylor.com

About Us

I'm Tabitha Naylor, founder of TabithaNaylor.com and a fractional marketing leader with more than 20 years in sales and marketing. I help independently owned and small-to-midsize businesses turn scattered marketing into a system that actually produces revenue, across B2B, financial services, technology, healthcare, real estate, insurance, and nonprofits.

My roots are hands-on. I taught myself copywriting, positioning, and campaign-building at 25 while running a mortgage brokerage during the real estate boom, back when big ad budgets weren't an option and ethical shortcuts were everywhere you looked. That "learn by doing" habit never left. I bootstrapped this business with about $100 while working full time, wrote my own copy and design, and have grown it every year since.

A lot of my work now centers on practical AI for small businesses. Not hype, and not AI for its own sake. I build AI agents that recover revenue most owners are quietly losing: after-hours and missed calls, stale leads that never got a follow-up, dormant CRM contacts worth re-engaging, and prospects who need qualifying before they ever reach sales. The technology does the heavy lifting. The strategy, judgment, and oversight are still mine. AI can do a lot. It can't care.

*** Key Highlights ***

1. Fractional marketing leadership: 20+ years building demand generation and lifecycle systems, not one-off campaigns.
2. Practical AI, not hype: AI agents that recover missed revenue (missed calls, stale leads, dormant CRM, lead qualification), paired with human strategy and oversight.
3. Boots-on-the-ground roots: a self-taught copywriter and marketer who bootstrapped from about $100, so every tactic I use has been tested in a real business, not a textbook.
4. Advisory and education: advisory board member for the University of South Florida Muma College of Business Digital Marketing Certificate Program, and a member of the NSBA Leadership Council.
5. Recognized voice: contributor and quoted expert across outlets including Inc., CIO, Social Media Today, HubSpot, DigitalMarketer, and Ragan.

*** What Drives Us ***

My belief is simple: technology should respect human creativity and build trust, not replace judgment. Information is abundant now. Insight is not. So I help owners make better decisions faster, use AI where it genuinely earns its place, and keep the strategy that separates real results from flashy metrics. If you're ready to build marketing that compounds instead of resetting every quarter, I'd love to talk.

How We Got Started

I launched in October 2010 with a modest budget, a one-woman operation, and a stubborn belief that I could help businesses thrive. I'd already spent years in the trenches: a mortgage brokerage at 25, then defense-industry media, where I did 33 trade shows in a single year in a heavily male-dominated field. I bootstrapped this on nights and weekends until it replaced my income, then left on my own terms.

Since then I've rebuilt through recessions, a hacking attack that took my sites down, and COVID. Each one taught the same lesson: start from reality as it is, then decide what to build next. As AI reshaped marketing, I brought it in the same way I've brought in every tool before it... with a clear eye for what drives revenue and what's just noise.

The good news is that the mission hasn't changed: help businesses stand out, compete, and grow through strategy that's built to last.

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Highly Recommended

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Fractional Marketing Leadership

Think of it as a senior marketing leader on your terms, without the full-time salary or the long hiring search. I set the strategy, align you...

AI Revenue Recovery

Most small businesses are quietly losing revenue they've already earned: after-hours and missed calls, leads that never got a follow-up, and old CR...

Demand Generation & Lifecycle Systems

Getting leads is only half the job. Keeping and growing them is the other half, and it's where most marketing quietly falls apart. I build th...

"I've known Troy for so long that I've lost count of the number of years. He's a true..." Read more "I've known Troy for so long that I've lost count of the number of years. He's a true professional in every sense of the word, and extremely dedicated to the work that he does. If you're in need of insurance, he really should be top-of-mind!"

Highly Recommended

"This is truly a first-class organization. Communication is impeccable, they are extremely..." Read more "This is truly a first-class organization. Communication is impeccable, they are extremely accommodating, and take the time to explain things so that you understand what they are proposing (as well as why). Kimberly, in particular, is on top of EVERYTHING. "

Recent Activity

Tabitha from TabithaNaylor.com Answered this on August 03, 2020

Don't forget to invest time into you. Try to spend 30 to 60 minutes daily working on your mindset. After all, you are what you think. As a new entrepreneur, you will face a litany of unexpected challenges. Prepare yourself by clearing negative beliefs from your mind. New businesses... (more) Don't forget to invest time into you. Try to spend 30 to 60 minutes daily working on your mindset. After all, you are what you think. As a new entrepreneur, you will face a litany of unexpected challenges. Prepare yourself by clearing negative beliefs from your mind. New businesses unfortunately fail at a stunning rate since few people spend time working on their mindset. Meditate, affirm and visualize your way to online business success. The thoughts you choose will create the business success you crave. BONUS TIP: you are the company you keep. So surround yourself with positive people who are going to lift you up on the days you feel like quitting, and are going to be supportive in your new endeavor, as opposed to the "negative Nellie's" who are going to tell you that you're going to fail because we are in the midst of a pandemic, your idea isn't good enough, etc.

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Tabitha from TabithaNaylor.com Answered this on May 21, 2020

Is it secure? We live in a world where hacking and data breaches are becoming more and more common. If I'm going to be purchasing something from someone, I want to know that my data - both contact information and payment information - are going to be safe and secure. Too many people think that... (more) Is it secure? We live in a world where hacking and data breaches are becoming more and more common. If I'm going to be purchasing something from someone, I want to know that my data - both contact information and payment information - are going to be safe and secure. Too many people think that they are "just a small business" and will never be victim to someone hacking their site. The reality is that it can happen to anyone...

Tabitha from TabithaNaylor.com Answered this on April 21, 2020

I personally love Clicksend. The user-interface is extremely easy to navigate, so it's perfect for people who aren't tech savvy and/or just don't want to jump through a bunch of hoops to try and learn a new platform. Their customer support team is super responsive as well, which is a godsend... (more) I personally love Clicksend. The user-interface is extremely easy to navigate, so it's perfect for people who aren't tech savvy and/or just don't want to jump through a bunch of hoops to try and learn a new platform. Their customer support team is super responsive as well, which is a godsend when you're first getting started or run into an issue with a time sensitive message you're trying to send out.

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Tabitha from TabithaNaylor.com Answered this on March 05, 2020

Here are a handful of do's and don'ts that I use myself, and constantly try to instill in the clients I work with... Don't just mass blanket an area or a niche with connection requests to inflate your connection numbers. You'll build an insanely untargeted audience, and waste a lot of... (more) Here are a handful of do's and don'ts that I use myself, and constantly try to instill in the clients I work with... Don't just mass blanket an area or a niche with connection requests to inflate your connection numbers. You'll build an insanely untargeted audience, and waste a lot of time trying to find genuine prospects in the mess. Yes, having a large network can put you in front of a lot of people, but ask yourself this: are they the RIGHT types of people? Connect with intent and purpose instead. Be targeted in your approach. Slow and steady always wins the race. Don't start off conversations with new people by talking about yourself - or worse, shoving your products and/or services down someone's throat. I get bombarded with messages on a daily basis from people who apparently think this is a good idea. It's not. It's the fastest way for me to immediate un-connect with you. Ask thoughtful questions about someone's business instead. Invest a little time in getting to know them so that when the time comes, you can have a meaningful discussion about their business, your services, and how you may be able to work together. It's no different than dating: you don't marry someone on your first date. Do NOT assume that just because someone has connected with you, they want to be added to your mailing lists. They don't. People are bombarded with emails on a daily basis. Why on god's green earth do you think that someone who hasn't opted into your mailing list wants to unknowingly be added to it? Be respectful towards others... and their inboxes. At the end of the day, networking is about one thing: people. And people want to be treated with courtesy, professionalism and respect. If you want to be great at networking, give more than you receive, and practice the art of being a good listener. These tips alone will take you far!

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Tabitha from TabithaNaylor.com Answered this on January 20, 2020

For me personally, I try to take a multi-faceted approach. I typically will conduct pretty exhaustive research online (using authority sites, trade/industry publications/etc), so that I feel like I at least have some working knowledge about the topic. From there, I can then come up with an... (more) For me personally, I try to take a multi-faceted approach. I typically will conduct pretty exhaustive research online (using authority sites, trade/industry publications/etc), so that I feel like I at least have some working knowledge about the topic. From there, I can then come up with an exhaustive list of questions. I will then check with people in my own personal network, and if I don't know someone personally with expertise in the subject matter I need advice about, I will ask for referrals. If that comes up empty, I'll head back to Google and try to identify industry experts. Once I've done so, I immediately head over to LinkedIn to see if someone in my network is connected with them. If so, I'll reach about to see if they are comfortable doing an introduction. If not, then I'll try to "cold outreach" approach. Since I've done research on my own, and have a bunch of questions already put together, these conversations end up being a lot more meaningful than if I were to just go into things blind. In certain instances, I will also talk to other business owners that I know through various business masterminds I'm a part of. Since these people are typically in the same industry I am, what I've found is that some will have dealt with similar issues... and can be a wealth of information. Hope this helps!

Tabitha from TabithaNaylor.com Answered this on January 17, 2020

Basecamp. I use it for project management purposes for everyone on my team, as well as clients. But I also have a specific "project" set up for me personally, which is where I dump pretty much anything and everything I need to tackle. I REALLY wish they would do something with their mobile... (more) Basecamp. I use it for project management purposes for everyone on my team, as well as clients. But I also have a specific "project" set up for me personally, which is where I dump pretty much anything and everything I need to tackle. I REALLY wish they would do something with their mobile app, so that it's a bit more intuitive, but I've been using Basecamp for 6.5 years now, and I'm not going to completely overhaul my entire system, just because I wish their mobile app was better... Hope this helps!

1 Reply

Tabitha from TabithaNaylor.com Answered this on December 23, 2019

A lot is going to depend on your target audience. LinkedIn is typically best for B2B. Facebook is typically good for B2C. There's really no one-size-fits-all scenario, however. I get a decent amount of quality traffic from Twitter, and I'm focused on B2B due to the nature of my business. ... (more) A lot is going to depend on your target audience. LinkedIn is typically best for B2B. Facebook is typically good for B2C. There's really no one-size-fits-all scenario, however. I get a decent amount of quality traffic from Twitter, and I'm focused on B2B due to the nature of my business. The best thing to do is spend some time researching where your target audience "hangs out." And then be present where they are.

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Tabitha from TabithaNaylor.com Answered this on December 18, 2019

We use a combination of things: Links with custom accompanying text Links with custom images Quote images Infographics Animated video Live video I'm of the mindset that different people prefer to receive messages in different formats. As such, I try to make sure that we... (more) We use a combination of things: Links with custom accompanying text Links with custom images Quote images Infographics Animated video Live video I'm of the mindset that different people prefer to receive messages in different formats. As such, I try to make sure that we are using a variety of formats to appeal to a wider group of people.

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Tabitha from TabithaNaylor.com Answered this on December 12, 2019

I personally call them directly, mail holiday card's, and email each of them a collection of 5 holiday graphics that they can use as social media posts. It's just my special way of saying thanks for being a loyal customer. (more) I personally call them directly, mail holiday card's, and email each of them a collection of 5 holiday graphics that they can use as social media posts. It's just my special way of saying thanks for being a loyal customer.

Tabitha from TabithaNaylor.com Answered this on December 03, 2019

A good subject line that piques my interest enough to want to learn more. (more) A good subject line that piques my interest enough to want to learn more.

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