Value is perception in the eyes of a potential client. Know for yourself three reasons you are more valuable then that iphone, and prepare to educate those you speak to on that value. I would also find out the three things the client "values" as a priority to know how to sell your professional services to them. Some value is technical perhaps, but I have found people hire the people behind the camera more than the camera they are holding. I would focus on 3 new clients that appreciate what your value is...they will direct others to you.