Kathy,

Hannah gave some great info but, always do your market resesrch and, ask yourself few questions.

1. Who is your target audience?

Most business owners reply, everyone and that's just not the case. Sure, we would love for everyone to buy our products and goods but, you need to be realistic.

2. What is your age demographic?

Knowing your age demographic is very important when marketing. This is going to tell you if your target audience is online more or, offline more.

Lastly, what time is season does your target audience shop?

I've talked with so many start-ups who has wasted money and have closed business. From not answering this question.

Do you think when North Face first open they sold down jackets year-round? Now, you may be a different type of business but, I would like t get you in the way of thinking. You have to crawl before you walk.

Doing this simple research in questioning on your own will save you time and money.

Feel free to reach out to me as well. [email address]