There are so many variables to consider with a question like this. Web ads (social media ads) are by far the most affordable and effective means to gain traction for a company's exposure and reach. However, a TV spot (which obviously can be more expensive) can have huge success with the right branding and message. By physical ads, I assume you mean print ads. Print ads can be effective, however magazines and newspaper advertising are becoming archaic as a marketing tool. It all comes down to budgets, marketing strategy and what you're client is selling. A great marketing strategy and campaign may include all three of these marketing efforts and often includes radio and other marketing channels. So, yes, yes and yes.