About Us
I am the owner, creative director and driving force behind Passarelli Design, a full-service, creative communications studio that provides collaborative brand development and integrated campaign strategies for a diverse group of clients. I have 20+ years experience in conceptual art direction, intelligent graphic design and innovative visual communications.
The products and services we offer
Recommendations Received (17)
"Talented and creative pro! "
"Ed is passionate about his work and very good at what he does. I’ve known him for many years...."
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"Ed is passionate about his work and very good at what he does. I’ve known him for many years. Good guy!"
Products & Services
When you need to count on expertise, we're here to help. Passarelli Design offers free consultation calls to clients in and around Agoura Hills. Le...
Passarelli Design designs brochures, flyers, and a variety of collateral to help promote your business.
Passarelli Design offers logo design services as well as packaging design, identity branding, social media.
Gallery
Recommendations Given (12)
"Todd has been my Mac Guru for many years. I rely on Todd and his expertise to troubleshoot and..."
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"Todd has been my Mac Guru for many years. I rely on Todd and his expertise to troubleshoot and fix whatever issues I'm having with my Mac systems. Todd's work is top-notch and he is very reasonably priced. MacMyDay is the best in the business!"
"Alex has a Silky smooth, confident voice. He could read the phone book and make it sound like..."
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"Alex has a Silky smooth, confident voice. He could read the phone book and make it sound like Shakespeare! Talent that resonates. "
Recent Activity
I would have to say that 90% of my business comes from referrals; from friends, relatives and previous and current clients. I found that when I had a full-blown marketing/creative website, offering a lot of services, I alienated a lot of smaller startups and smaller companies. They looked at my...
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I would have to say that 90% of my business comes from referrals; from friends, relatives and previous and current clients. I found that when I had a full-blown marketing/creative website, offering a lot of services, I alienated a lot of smaller startups and smaller companies. They looked at my work, and often commented, "I don't think we can afford all this." So, I now try to keep things a bit simpler. Every client's needs are different. Some need a logo; some need a full branding makeover. Some, need a Shopify website, some need an extensive e-commerce custom website. I would have to say that when I meet someone, let's say in an informal situation, and they ask what i do, I try to give them a short but concise elevator pitch..such as, "I creatively take companies and their brands to another next level." Just to start the conversation. Then, if they are still curious and ask more questions, I define my unique value proposition (UVP). It tells them what sets my company apart from others in the market
space and then I try to convey the benefits of using my services. Remember
that when pitching your company, people should be able to understand
what you do, who you do it for, and why you’re better or different than
the competition. Work on your UVP and then you can apply this to all your advertising platforms; social, tv/video, blog, print, etc.
At Passarelli Design, we offer agency-level design solutions at affordable pricing. We are by no means, the lowest priced design firm, but we are competitive. It all comes down to relationship building; to make the client comfortable and see the value. In today's digital world, it's easy to find...
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At Passarelli Design, we offer agency-level design solutions at affordable pricing. We are by no means, the lowest priced design firm, but we are competitive. It all comes down to relationship building; to make the client comfortable and see the value. In today's digital world, it's easy to find design work for ridiculously low hourly rates. Fivr and UpWork are making people think that you can buy a logo for $100 and it will communicate just as well as a $5,000 logo exploration. If so, it's very rare. Passarelli Design offers designs that actually solve a project's challenges in the same way, whether it's a $500, logo for a friend, or a $10,000 branding exercise. There are no shortcuts to good design solutions. One has to put in the time. I have to do my research and execute regardless of budget. I don't cut corners. I think this is what sets Passarelli Design apart from my competitors.
I would, for sure. When marketing ones own company, your goal is to be unique. What is it that makes your company and/or services stand out from other competitors in the same field as you? If you’ve defined that well for your own company, you don’t have to worry about the competition. Sometimes...
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I would, for sure. When marketing ones own company, your goal is to be unique. What is it that makes your company and/or services stand out from other competitors in the same field as you? If you’ve defined that well for your own company, you don’t have to worry about the competition. Sometimes a competitor offers something that your company may not. why not give them a recommendation? It’s just good business to applaud when someone does something well. In my design business, I specialize in branding, packaging and identity. If another company specializes in web and mobile app development, why not give them a recommendation? They may recommend me when branding or packaging is needed. It’s just good mojo. There’s plenty of work for everybody. Sharing is caring. It brings you good fortune.
There are so many variables to consider with a question like this. Web ads (social media ads) are by far the most affordable and effective means to gain traction for a company's exposure and reach. However, a TV spot (which obviously can be more expensive) can have huge success with the right...
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There are so many variables to consider with a question like this. Web ads (social media ads) are by far the most affordable and effective means to gain traction for a company's exposure and reach. However, a TV spot (which obviously can be more expensive) can have huge success with the right branding and message. By physical ads, I assume you mean print ads. Print ads can be effective, however magazines and newspaper advertising are becoming archaic as a marketing tool. It all comes down to budgets, marketing strategy and what you're client is selling. A great marketing strategy and campaign may include all three of these marketing efforts and often includes radio and other marketing channels. So, yes, yes and yes.
To be brutally honest, you need to have a much more compelling message. Your message here is all about discounting your services. Why not play up what makes you different from all the rest? You have to “promise” something that others don’t offer. Why does Organik design matter? What’s your point...
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To be brutally honest, you need to have a much more compelling message. Your message here is all about discounting your services. Why not play up what makes you different from all the rest? You have to “promise” something that others don’t offer. Why does Organik design matter? What’s your point of difference? When I look at this I wonder, what does Spring have to do with your services? Plus all the flowers are just decoration. There’s no message, no strong promise of what you guys do. It feels like it’s just another design and print company that does “generic” average work. Challenge yourself to create a strong tagline that defines your company’s capabilities. This is a very weak ad. S
