The fact of the matter is that whatever I am doing now may not be what I need to do tomorrow to get similar or better results. And whatever I do may not work for someone else. Let's not forget the money constraints all new businesses have too, so the gorilla marketing efforts have to be somewhat successful or a small business can't move forward. However the one thing I can stress is that before you put up a billboard, make sure there are cars driving by it every day.... (more)