My company develops and builds mobile apps for craft breweries. It's called Craft Beer Planit and it's free on the App Store. I use LinkedIn heavily and Twitter to a lesser extent.
Leonardo - what is your goal? Self-distribution? Networking? Building your brand? Other?
Are you asking about a single market? A region? Nationwide?
Your communication strategy can and will vary based on your answers to these questions. And your budget.
I have been in the craft beer industry for six years. And have been a CEO, CMO, and consultant to hundreds of companies.
B2B communication - brewers and brewery owners are very hands-on and appreciate a personal approach. You need to get to know as many of them as possible...personally. Brewfests, conferences (there are several), phone calls, and emails are the best start. No tools needed. Just hard work and time.
There are several Facebook groups where you can find brewers and brewery owners. Some B2C cross-over, which can be a secondary benefit.
If you want to go high-end, I suggest looking at a digital marketing tool like Marketo. Feel free to reach out with questions - [email address].
Cheers
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LinkedIn
No tobacco only.
I'm in the wine business
No we only do wines. Internet is best
No just 2 beers, neither one is what I think of as "Craft"
I am on the wine side of the industry
I am actually a wine guy, producer/maker, distributor. Facebook and snapchat seem to be the two most viable things for us in our area
Sorry, just wine...
My company develops and builds mobile apps for craft breweries. It's called Craft Beer Planit and it's free on the App Store. I use LinkedIn heavily and Twitter to a lesser extent.
Leonardo - what is your goal? Self-distribution? Networking? Building your brand? Other?
Are you asking about a single market? A region? Nationwide?
Your communication strategy can and will vary based on your answers to these questions. And your budget.
I have been in the craft beer industry for six years. And have been a CEO, CMO, and consultant to hundreds of companies.
B2B communication - brewers and brewery owners are very hands-on and appreciate a personal approach. You need to get to know as many of them as possible...personally. Brewfests, conferences (there are several), phone calls, and emails are the best start. No tools needed. Just hard work and time.
There are several Facebook groups where you can find brewers and brewery owners. Some B2C cross-over, which can be a secondary benefit.
If you want to go high-end, I suggest looking at a digital marketing tool like Marketo. Feel free to reach out with questions - [email address].
Cheers