Does it pay off to join a local Chamber Of Commerce?
As you already know, the main purpose of any local chamber of commerce, is to protect and promote the local business community, with its primary goal of helping business owners expand their network.
So, before you consider spending that discretionary income on buying 100 lottery tickets, or tossing them on a club party, consider using that money to join a local chamber of commerce near you.
I/we’ve joined the Sandy Springs Perimeter Chamber (SSPC) and, IT WAS A GREAT DECISION. However, I would like to have your take, in terms of what was your personal experience in joining a local chamber …
Why I am asking/suggesting this (especially if you’re a small business)? Well, there are quite a few reasons, some of which I will mention below:
- You’re provided with multiple networking opportunities, which could generate new connections,
- While exchanging ideas, referrals, and recommendations, you’ll foster & boost your credentials,
- It will increase your exposure and relevancy, especially if you’re looking for a B2B environment,
- As a member, you will get discounts on everything from office supplies, to continuing education,
- You may get certain email lists, as well as first dibs on booths at trade shows and other events.
*Certainly, there are many other benefits than the ones mentioned above, but I just mentioned a few …
** If you are willing to invest some of your money into the stock of ”Opportunity,” rather than that of “Security” then, … joining a Chamber of Commerce is definitely worth your money and time invested …
*** According to a study conducted by the Schapiro Group, 49% of consumers were more likely to think favorably of a local business, if it was a member of the local Chamber, and 80% were more likely to purchase a product or service from a Chamber member.
Source: The Schapiro Group
Answers (11-20)
Ask if you can meet someone at the next event to help break the ice. Meet and greet! Don’t sell your business or service, sell you. Be active, show up at different events. Mix it up, some morning, some afternoon and some evening. You’ll see a wider selection of members.
I’ve always believed in the chamber. When I moved to FL 2 years ago, one of my first business investments was joining a chamber. Not only have my 2 chambers helped me become more integrated in the communities, but has well proven to be a positive ROI. And no, I’m not the only travel professional, but I’m one of the only ones who actually shows up!
Yes, it’s always great to make The Chamber one of several networking groups on one’s list. Specialty trade groups are terrific as well.
I believe it does. It keeps your company name out in the business community and it markets you and the business. A well ran Chamber could have a numerous amount of local businesses involved, which gives you the opportunity to network at the social events.
In my opinion not really, Chamber of Commerce were developed to assist businesses with growth and exposure as well as a way to help them find affordable services for themselves, i.e. Health Insurance, P&C Insurance etc. Truthfully they do none of this very well anymore and most clients place no thought if you are a chamber member. You may be better served by affiliating with the better business bureau. Just my thoughts and opinion.
Yes a solid group for business leaders as well as learn from and offers support
The main factor to joining any group is your current professional status and business life cycle.
Where are you at in your business life cycle. Are you wanting to grow your business OR are you on the way out...ready for retirement or whatever... Having said that, factor in the amount of capital and personal time you will invest to grow your using this vehicle. Remember this action will need to be taken into account as part of your exit strategy. Is it worth your time and energy to follow through with the investment.
Be fair with yourself and act accordingly