How does your company bring innovation to a conservative industry?

Insurance--boring. Insurance is another "conservative" and "considered boring" industry. We are changing the idea that insurance sales is a "sneaky industry". We help people sleep better at night knowing we have completely educated them on how to protect what matters most to them. We provide organized folders with each policy spelled out and explained, FREE home videos to document your belongings and assets, and great rates since we can shop multiple carriers for the best one for each individual. Most clients are SO excited to understand "insurance lingo" and they sleep better. When the unexpected happens, you are ready!

As someone who lives by advertising and words (copywriter), you have chosen an excellent path.

The best method is to research your ideal prospects and then learn the language that they need to hear.

In today's world, and your business in particular, innovation can be used as long as it is presented in messaging they understand. If you think about, factory made coffins are an innovation from the wood boxes of the past. And online visitations are another innovation that can be easily accepted.

I doubt blinking LED lights in Las Vegas style arrangements will ever make it in the funeral home business. But there are simple ways to present that can easily gain approval.

It starts with research. You can do it yourself or hire an expert. If a phone call would be valuable, let me know.

Mark

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"If you're willing to do what no one else will do, you will get the results no one else gets." Want more marketing answers? Go to www.TabletMarketingAcademy.com , a completely free, no credit card required, site. Or follow me on www.Quora.com. I accept all connections on Alignable.

We take our cues from the clients and are very careful in what we say and how we say it.

 In the pet cremation industry we have to set ourselves apart from the competition and we do that by offering our own line of urns and client direct services.

Actions are more meaningful than words. Our staff volunteers at Community Meals, support local High School Teams, and physically participate in events - not just write a sponsorship check and walk away.

If I have to explain something new or trendy to families, I offer it as another "option" that's available.

The families that we serve have changing needs, particularly from what we would term traditional.  Innovation comes from meeting those changing needs of the families that we serve.

In other words, the traditional platelet that funeral directors served families does not meet the ever changing needs of families when they have lost a loved one.  Good listening coupled with the funeral directors knowledge of the tools available to them - technology being one of the fundamental tools, to meet those individual needs.

We serve families one family at the time.  Cookie cutter platelets are pretty much out the door today.

Listening to those we serve and using technology.

There’s always room to think outside the box. You don’t have to stay in the cookie cutter norms that were put in place decades ago. 

Here are some thoughts:

Have everyone attending wear something with the deceased’s favorite color. 

Play the deceased’s favorite music.

Include family and friends in any and every part of the service. Don’t just let a stale sounding clergy member who really didn’t know the deceased be the only speaker.

Have a balloon release or a dove release.

Set up a poster board where friends and family can express their thoughts about the deceased for everyone to see.

Have the deceased wear their favorite outfit. 

Have the family bring in items the deceased collected or other items they had at home.
 Remember, you can always be creative. The families you serve will never forget how you made them feel. 

I have no idea how you have me listed in funeral services cause I’m a home inspector !

Ive tried to get it corrected w you guys but so far no luck . 

Hope someone can get this corrected!

We work with our families on an individual basis - typically only one service at a time in our homes (instead of the past where there could be up to 6 parlors and 6 families being served for a visitation).  We offer a food and beverage package for in-house visitations, custom personalized memorialization, and try to go above and beyond to meet and exceed the expectations of those we serve.  Yes, we have a newer modeled home that does not feel like a "traditional" funeral home would feel - more like a cabin or lodge feel with wood beams and movable furniture to allow for various set ups.  We have a pet services side that handles cremations and memorials for our other family members.  We have an event services side of the house that oversees the visitations and services in-house, as well as numerous events and functions we host through the funeral home and in partnership with the communities where we have homes in North Mississippi.  We are changing the way people view and feel about funerals.  We are innovative in that we bring something new to the table almost everyday. 

First of all, we changed the design you see in typical funeral homes to that of a large home.  Typical funeral homes put families in one room with the deceased.   Our building does not confine to a room, but give them the use of other rooms, such as lounges, children's playroom, two hospitality suites and outdoor patios and porches.  The building exterior and interior take their inspiration from Frank Lloyd Wright and the Arts and Crafts movement.  So no Queen Anne furniture and fixtures.   The high ceiling, natural light and open concept really attract people to say, "We are not in a funeral home.  A lodge up north maybe."   Our big challenge is presenting the value of the funeral.  Why has man through history always had funeral rites?