How Do I Increase Sales for My Specialty Jewelry Business?
I sell religious jewelry, and I have spend a lot of money on marketing and promoting. If by July 24 I dont make sales, I will be force to close... any advice?
Have you tried approaching local gift shops that sell items that work with yours? Offer to do a pop-up shop or a trunk show to introduce your collection to their customers. Maybe they will consider purchasing your products at wholesale to sell in their store.
In our community of jewelry designers at Flourish & Thrive Academy, we see designers having a lot of success selling specialty jewelry, so don't worry!
However, it can get very difficult if you're not laser focused on who your jewelry is for in your marketing and branding.
Make sure you can clearly answer these questions:
- Do I have a clear definition of who my jewelry is for? (my dream client)
- Am I confident that my jewelry is priced for a profit? (using the right pricing formula)
- Do I have a way to collect leads and follow up with them if someone doesn't purchase from me right away? (an email marketing platform)
- Do I have defined, measurable sales goals for my business? (you said you needed "more sales" but working towards a specific goal is the most effective)
Once you can answer those questions, I recommend checking out these resources to learn about building your brand online, hosting in person trunk shows, and growing your brand through PR features!
Answers (1-3)
Where is your website? you may put it on pinterest and you'll get lots of looks there.
Have you tried approaching local gift shops that sell items that work with yours? Offer to do a pop-up shop or a trunk show to introduce your collection to their customers. Maybe they will consider purchasing your products at wholesale to sell in their store.
Hi Gerlinde!
In our community of jewelry designers at Flourish & Thrive Academy, we see designers having a lot of success selling specialty jewelry, so don't worry!
However, it can get very difficult if you're not laser focused on who your jewelry is for in your marketing and branding.
Make sure you can clearly answer these questions:
- Do I have a clear definition of who my jewelry is for? (my dream client)
- Am I confident that my jewelry is priced for a profit? (using the right pricing formula)
- Do I have a way to collect leads and follow up with them if someone doesn't purchase from me right away? (an email marketing platform)
- Do I have defined, measurable sales goals for my business? (you said you needed "more sales" but working towards a specific goal is the most effective)
Once you can answer those questions, I recommend checking out these resources to learn about building your brand online, hosting in person trunk shows, and growing your brand through PR features!
Facebook ads 101 for Jewelry designers
How to Host a Successful Facebook Sale for Jewelry Designers
Attracting Holiday Press Features
xo, Tracy
Co-Founder of Flourish & Thrive Academy
Creator of Laying the Foundation