Does Anyone Have Any Unconventional Marketing Ideas For Hot Tubs?

Video is becoming the way to market, with platforms such as Facebook Live, Periscope and video on Instagram and Vine, not to mention YouTube, I'd think of some creative programing that can show the value and enjoyment of your product. A "hot tub talk show" perhaps, or an intriguing spokesperson to show and discuss what owning a product of yours is like. You can boost videos to thousands of views using Facebook advertising, and drive traffic, web site views and generate phone calls to your business.

At the risk of sounding totally silly… How about swimming with the fishes? Not real fish, not all can survive at temperatures that a hot tub gets to, but an aquarium with people and it might be an interesting attention grabber. Throw in some fake fish in a real hot tub, (remote controlled?) and get laughs. You might end up making sales for remote-controlled fish.

How's that for "thinking outside the tub"? ( or is that "inside" the tub?)

Another thought is to have a contest. How many beans will fit inside a specific size hot tub? Or ice cubes... Or kittens... Or fish... Or....

Yes, I hear my mother's voice in my head saying "go to bed, you're getting silly", so G'night and good luck!

Here is a simple idea. After you install a new hot tub or even go back to some previous clients. Sponcer a hot tub part for them. They invite the guests, you provide some refreshments and snacks (make it nice) set up your trade show booth and talk to the guests about models that might work for them. My home improvement clients have been doing this a love the face to face interaction with great new customers that are almost part of your family already. Hope it helps you!

I always suggest that you start with what works and why it worked. Brainstorm those ideas and then expand on them. How can you take that to a digital world? People buy what they WANT not what they need, so how can you tap into the WANT? Ask your previous clients to tell you why they bought and then use that as the basis for your new marketing plan.

The question is..."Are YOU willing to jump out of that box"?

This is where you pull out the inner being of YOU. With access to the many forms of technology (e.g. Youtube, Google Hangout, Instagram, Facebook Live, and now Periscope) there are many ways to reach and CONNECT with an audience that's interested in Hot Tubs.

You must 1st however build on your value proposition, create a story/message, and then become a "Ham" (LOL!) and market feverishly. I've worked with many clients who didn't realize their talent to be hams in front of the camera.

The bottom line is you have to find ways to connect with the hot tub buyer creatively and emotionally....and currently the social media mediums are the hot ticket (pardon the pun) ways to achieve such objectives.

So, again the question is....are YOU willing to jump out of that box?

Thanks!

Hand out invitations at events for a smoothie party. Encourage people who show up to sit in (empty) tubs while they drink and talk. It might encourage participants to think about what kind of parties they could throw to show off their new hot tubs.

Plus, cool drinks and hot tubs sounds like it might be fun to advertise.

How about "relationship marketing"? When selling a product/service of higher value, we need to get in front of the consumer with the disposable income. I would be happy to tell you what we do that has gotten us on the INC 5000 list 6 years straight as one of the fastest growing media companies.

Businesses love to work with us because we DIRECTLY connect them with some of the most affluent neighborhoods across the country. Neighborhoods love us because we produce a very high-quality, private publication all about them, for them and for their families.

It has been said that experience is always what you get on the way to something else.

Most businesses trying to make sales of whatever their product is invariably opt for the experience because they don't know better and miss the "something else" entirely.

My question is what would you rather do for the next 6 months or so? You can spend a lot of time researching low competition keywords that have little to no traffic, optimize your Web pages for these low competition keywords and then sweat it out for the next 3 or 4 months and hope you see some results.

OR, you can go to "something else" that involves 15, 30 or 50 high competition keywords on page 1 of Google within 30 days or less and BEFORE you pay one cent. If you don't get what was promised, you pay nothing.

Does this work? See for yourself. THIS is a customer than began with us on July 9, 2015. How many other Web sites do you think have rankings like this? My guess is NONE.

I know what you're thinking. It's a trick. We're fooling Google. No, because that is the stupidest thing anyone could try. You cannot fool Google for very long. THIS is us marketing in New York City. We are the TOP Four on the page, with over 1 MILLION competing Web pages. Look at position #2. The upload date is January 21, 2015. If we WERE tricking Google that listing would be gone.

This also shows that we are IMMUNE to those Google updates that wipe out rankings left and right. Google does about 200 major and minor updates each year and we haven't moved.

So, your choice comes down to placing low competition keywords with little to no traffic on your Web pages and waiting 3 to 4 months with a heart full of hope an face crushing disappointment.

OR have 15, 30 or 50 high competition keywords with a LOT of traffic on page 1 of the Google organic search results in less than 1 month and BEFORE you pay one cent.

You've seen what we can do, so now you have to decide whether you believe in Santa Claus, the Easter Bunny and Web page optimization for success, or you tend to be more reality based.

All of my competitors preach the tried, true and failed way to get Google rankings because they have no other tools. When the only tool you have is a hammer, every problem you have is a nail.

I don't get into arguments over which way is better. I just produce great results 100% of the time.

The first question is, why do people by hot tubs and who are the people buying them?

I Specialize in video production and marketing. I believe this type of product lends itself to impulse type buyers who see then want. I would create a beautiful but short video to promote this via related keywords and your service area.