Good old fashioned self generation works but maybe a better question would be "Who comes in contact with my potential customers?" Build relationships with those people and establish a healthy referral plan for them.
Security conferences and property management meetings. Any networking event works as well. Contact your local chambers of commerce attend and get involved with their networking events.
I would network with local insurance agents and (of course) local law enforcement agencies. Neighborhood Watch (which is usually affiliated with your local Law Enforcement) hold community meetings, and I am sure they would appreciate a local business such as yours, that would "sponsor" (or help them to promote) these meetings. Maybe hold such a meeting in your office (If you have one) or community center, where you provide pens or some kind of "giveaway" with your contact info on it.
Unfortunately there are a lot of services offered similar to yours. However, I say the key for you will be timing. Of course you will have to do the many things mentioned in some of the comments listed here, but I'm certain that if you can be the next person who offers this services after the crime has been committed in any particular neighborhood you can begin to claim your market shares of a very lucrative business. Once you have acquired a few accounts you should gain the ability to radiate with-in the community through referrals, which will be the life or death of your sales activity. Get referrals from everyone you talk with.
Visiting some of these neighborhoods can be a little risky. I suggest identifying where the crime/burglary happened and mail a professional offer to that block or blocks surrounding that negativity.
Good luck & happy selling
Business from Santa Rosa, CA
Answered on Jun 8th, 2018
Find a local networking group, like BNI (they are worldwide). I know many security services that do very well in these types of networking groups. Mainly because you receive qualified referrals - not random leads - because they are coming from people who know people (and those people know people, and those people know people, etc.). Word of mouth is always the best way to get business.
Business from Goodyear, AZ
Answered on Jun 8th, 2018
Unfortunately, it would be in areas that have crime.... go visit them and leave some special deal for them to try using your quality service.... price always comes up, so make sure that you ask questions about past security problems and show how the cost of your service is actually going to save them money.... Do not be afraid to visit the potential client..
Business from Saint Laurent, QC
Answered on May 28th, 2018
Its rather difficult to offer you a simple answer to your question because the security industry in itself is complex. It has so many sectors offering so many services therefore anyone can be a potential customer.
In general, Security Services can refer to two types of security: IT or Physical Security. The latter can be broken down into three areas: Electronic, Mechanical and Human Security. Electronic security involves protection using alarm, camera, access control and fire monitoring systems and services. Mechanical security involves protection using fire suppression systems, barriers, gates, locks, grills, window films, steel curtains, safes, vaults and much more. Human security involves services that provide physical attendance and intervention whenever required by professionally trained security personnel.
I believe that if your sales plan is structured according to market segments, you'll have greater ease at setting up a successful strategic plan that will mitigate effort, time and expense. Your action plan should include active involvement in one or two social media platforms but should also include approaching associations, groups, insurance companies and the like as well as participating at live events that your ideal customer or potential champions or contacts (people that refer you business) will be at. The ideas are limitless because security is just one of those topics that people always want to know more about and as security professionals its our job to get the word out there. The best to you!
Business from Richardson, TX
Answered on May 28th, 2018
This is only my opinion, but from what I have learned, I would try to meet a potential client at their place of business. Before going there, get their permission to visit them there, and ahead of time research and plan what you will offer. Ahead of time I'd already know where I would suggest to put cameras or where to post security officers. Added this other information, because I thought it relevant due to having a reason for meeting a possible client at their own business. Other things would also be pointed out during the meeting of course. But, not an easy task for some to get someone to agree to grant you access.
Well, local networking events are good. We have also had good response to booths at local community events. We've utilized flea markets, craft fairs, home and garden shows, and the local regional fair. The next venue we're going to try, is a mall kiosk.
Thank you for the great input. We provide security guards on site for patrols and dedicated guards on site. I have joined local Residential association.
I did door to door flyer at the business and property managers.
One big question I am asked is "how many guards do you have" or "how many vehicles you have" Or we like to stick to current provider. In reality it all can be arranged with given notice, but property manager & condo boards do not understand that concept. One proposal I submitted 3 times, when we finally got the contract, Client was able to see the difference in the service level we provide VS other companies that they tried.
We will continue to put one step forward at a time. Thank you again. I really appreciate your feedback.
Answers (1-10)
Good old fashioned self generation works but maybe a better question would be "Who comes in contact with my potential customers?" Build relationships with those people and establish a healthy referral plan for them.
Security conferences and property management meetings. Any networking event works as well. Contact your local chambers of commerce attend and get involved with their networking events.
I would network with local insurance agents and (of course) local law enforcement agencies. Neighborhood Watch (which is usually affiliated with your local Law Enforcement) hold community meetings, and I am sure they would appreciate a local business such as yours, that would "sponsor" (or help them to promote) these meetings. Maybe hold such a meeting in your office (If you have one) or community center, where you provide pens or some kind of "giveaway" with your contact info on it.
Unfortunately there are a lot of services offered similar to yours. However, I say the key for you will be timing. Of course you will have to do the many things mentioned in some of the comments listed here, but I'm certain that if you can be the next person who offers this services after the crime has been committed in any particular neighborhood you can begin to claim your market shares of a very lucrative business. Once you have acquired a few accounts you should gain the ability to radiate with-in the community through referrals, which will be the life or death of your sales activity. Get referrals from everyone you talk with.
Visiting some of these neighborhoods can be a little risky. I suggest identifying where the crime/burglary happened and mail a professional offer to that block or blocks surrounding that negativity.
Good luck & happy selling
Find a local networking group, like BNI (they are worldwide). I know many security services that do very well in these types of networking groups. Mainly because you receive qualified referrals - not random leads - because they are coming from people who know people (and those people know people, and those people know people, etc.). Word of mouth is always the best way to get business.
Unfortunately, it would be in areas that have crime.... go visit them and leave some special deal for them to try using your quality service.... price always comes up, so make sure that you ask questions about past security problems and show how the cost of your service is actually going to save them money.... Do not be afraid to visit the potential client..
Its rather difficult to offer you a simple answer to your question because the security industry in itself is complex. It has so many sectors offering so many services therefore anyone can be a potential customer.
In general, Security Services can refer to two types of security: IT or Physical Security. The latter can be broken down into three areas: Electronic, Mechanical and Human Security. Electronic security involves protection using alarm, camera, access control and fire monitoring systems and services. Mechanical security involves protection using fire suppression systems, barriers, gates, locks, grills, window films, steel curtains, safes, vaults and much more. Human security involves services that provide physical attendance and intervention whenever required by professionally trained security personnel.
I believe that if your sales plan is structured according to market segments, you'll have greater ease at setting up a successful strategic plan that will mitigate effort, time and expense. Your action plan should include active involvement in one or two social media platforms but should also include approaching associations, groups, insurance companies and the like as well as participating at live events that your ideal customer or potential champions or contacts (people that refer you business) will be at. The ideas are limitless because security is just one of those topics that people always want to know more about and as security professionals its our job to get the word out there. The best to you!
This is only my opinion, but from what I have learned, I would try to meet a potential client at their place of business. Before going there, get their permission to visit them there, and ahead of time research and plan what you will offer. Ahead of time I'd already know where I would suggest to put cameras or where to post security officers. Added this other information, because I thought it relevant due to having a reason for meeting a possible client at their own business. Other things would also be pointed out during the meeting of course. But, not an easy task for some to get someone to agree to grant you access.
Hello Everyone,
Thank you for the great input. We provide security guards on site for patrols and dedicated guards on site. I have joined local Residential association. I did door to door flyer at the business and property managers.
One big question I am asked is "how many guards do you have" or "how many vehicles you have" Or we like to stick to current provider. In reality it all can be arranged with given notice, but property manager & condo boards do not understand that concept. One proposal I submitted 3 times, when we finally got the contract, Client was able to see the difference in the service level we provide VS other companies that they tried.
We will continue to put one step forward at a time. Thank you again. I really appreciate your feedback.