What sets you apart from your competition?

You say "the multitude of obstacles that everyone in your industry/niche faces on a daily basis?"

Ok so, you go make that list ... you identify what those pain points are in your industry and niche. 

Now, let's say you identify 5 pain points/challenges. Here's where you have to start some research ... because surely your competitors will claim they can address those pain points with quality, talent, excellence, and pricing. Almost all will claim they are "the best" or "a leader" or "top choice" blah blah.

But you make a note of the blah blah blah'ness just the same; use a table or a grid to track your 3-5 top competitors. List them out and then across the row, identify and document how those competitors claim or market/advertise they address those hurdles. You should really make the effort here to dig and be very specific vs generic. Go through the entirety of their websites, sales copy, social media, downloadable materials, outbound emails if you have them in your inbox etc. and get down to the nitty gritty. The more research you do, the more you help yourself in this exercise.

After you do your deep dive and due diligence on your competitors, you next add your business to that list to compare and contrast your business and its claims and advantages against your competitors. Again, go deep AND be unvarnished in your findings. Don't sugar coat :) 

What you'll find is that while there may be some nuances here or there (some will have more money, resources, more staff etc), a good 50%-70% will all sound the same or, at least ... look/appear to be "the same" to customers and prospects.

It's HERE that you then have to get surgical with your differentiation. 

Use this information to carve out WHERE you truly are different. Let's say that when you add your business details to your list, you note you have two small areas of key distinction where despite all the similarities, these two facets of your business are highly unique to your process or to your brand.

You then have to use those two things (process, equipment, approach, service, whatever those two key things are and no matter how tiny) and blow them up HUGE in a unique and informationally-entertaining way. Because without the unique and entertaining, you just have information. And "information" is already out there; believe me the web is oversaturated with "information" by way of cluttered content no matter where you look.

To make the information rise above the content fog online and beyond, you MUST infuse it with uniqueness and entertaining, fresh approach. This is where a skilled someone (yep, like myself ... or other talented consultants) would come into play to help create a laser-focused and hybrid approach combining (a) information (b) unique, and (c) entertaining/fun/fresh factors into your content distribution deployment to hyper-DIFFERENTIATE your business from the blah blah pack.

Because that's the goal, right? You want to stand out, attract new minds, hearts, and wallets :) and powerfully distinguish your brand from all the rest. This requires a complete rejection of the status quo and following what everyone else is doing. 

This might sound easy but it often causes trepidation because dramatic change is scary or feels risky or uncomfortable. But without the immersive change(s), your business and brand remain stagnant and ordinary.

None of this is an overnight process or a copy/paste job. This requires an investment of your time, effort, and resources in a marathon vs a sprint kind of way. But if your goal is to command new market share, increase your brand's agility in new and relevant ways, and improve your company's position and influence in the market, then this process may just be worth the scary but super fun adventure!

HTH :)

Good luck!

Mayra

We actually care about our customers. We're not just their printer, we're their partner

I am a one-stop shop! I offer Graphic Design, Website Development, Social Media Setup and Management, Advertising, Radio and TV spots. Basically anything you need, I can offer and make it consistent across all channels. With over 30 years of experience. I can get your company off the ground and moving in the right direction.

The relevant basis of my business: Nothing happens until something is sold!

Therefore, marketing - digital or otherwise -  is just an exercise until the relationship foundation is laid, the customer is listened to, strategy developed and adjusted to reach the targeted crowd in their lifestyle. Continue to build, grow, relate, and involve clients with your product or service for sales - more, better, bigger, faster!

What sets me apart is my brand, my company is committed to ensuring our clients experience a ROI with their investment with us

Friendly, courteous, top notch service

What sets us apart is not sounding like a majority of our competition. The way I figure it, creative/humorous radio should stand out. Why was Robin Williams not JUST a comedian?  He dared to break the mold, perfect a unique style that his competitors could not duplicate. And when you're trying to get your client's message to stand out in clusters of other radio commercials, it just seems the best way to service your client is to give them that unique position in the minds of listeners (or, more accurately, potential clients)

Great question. I'm a motion designer by trade and I also run a studio, so our main difference besides style and skillset is strategic thinking (brand strategy) and audience building. With most animation companies you just get a video and getting people to watch it is your problem. Our approach is excellent visuals & story, with your goals in mind through the whole process, and to make sure that right people see your video. We do that with SEO, SEM and smart social practices. We also ask lots of questions during the discovery phase. It’s a quick and easy way to figure out how to help you with your business problem. Because a one-size-fits-all approach just doesn’t work, and a video needs to have your voice for it to be authentic and trustworthy. 

The other thing is.... and this is huge... deadline and budget permitting, we like to make everything from scratch. Artwork, character designs, models, music etc... everything that we can customize and align with the message, we will. Patience and passion for the project make it awesome! When every aspect of the design suits the story, the viewability of your video will help you stand out from the crowd and make a real connection. A story that is crafted in a way that emotionally binds your audience to your message is our goal.

It's our belief that those businesses and brands that are crazy enough to think they can change the world actually do. This is not just some Steve Jobs quote, this is in our bones and at our very core.

The problem is, in the digital world we live in, there is so much noise. So many things clamoring for our attention. Most brands don't break out of the noise and make a true connection with their audience. They tirelessly hustle to find the next best sale and create the impact they dream of.

At Know Better Brand, we know there is a glut of information out there. It’s the Noise! But with all that noise, a compelling story is still heard. Know Better Brand helps you become the Leader of your market or niche through a four step process of BetterBrand Storytelling.

First we strategize! We help you to know and apply the 4 D's of the BetterBrand Storytelling Framework.

Second we create! We create the content that tells your BetterBrand Story in every touch point you have with your audience.  

Third we distribute! We get your story into the world using channels you know and do well and then scale into less known channels as your BetterBrand Story grows.

Finally, it’s time for transformation! Be the change you wish to see the in world!

When you work with us we turn your hustle for the next best sale into finally being that change you wish to see.

Are you crazy enough to change the world? We are!

We have built strategic partnerships with all of the major search sites.  This gives us an advantage in that we can put businesses information on all platforms as opposed to a select few.  We are one of Google's premier partners and our SEO shares office space with Google's team.  I personally overcome obstacle by offering personal  service based on my clients needs.