Which Is the Best Way to Advertise?

6 Comments 950 Views

Answers (1-6)

Hi Jeff,

There is no BEST WAY for everyone, only a best way for YOUR business, in YOUR location, with YOUR company, and YOUR budget.

You will waste time and money, and get frustrated, if you simple jump into a media like Facebook, Google, Online, Snail Mail, Videos, or even sky writing. Those are just delivery systems and you need a message aimed at your ideal client.

If you are new in business, and not an expert in marketing, you may find this non-selling no ads, website useful: www.TabletMarketingAcademy.com .

Marketing is like videography- there is a system. If you fail to follow a system you get poor results.

I know that wasn't the simple answer you are looking for. But it is like me asking in a post here "How do I shoot Video?" . The naswer, to do it right, is a lot longer than a paragraph or two.

Hope that helps.

Mark

Business from Shelby Charter Township, MI
Answered on Oct 15th, 2017

Social media, hands down. Facebook, Instagram, LinkedIn and Twitter. It’s free or you can pay a very small amount to sponsor a post to reach a wider audience than just your followers. Social media influencers are also a good way to advertise. Reach out to a person with a huge audience of mainly your target market and offer them goods/services in exchange for posting about your company.

Business from Fort Myers Beach, FL
Answered on Oct 15th, 2017

Internet is the bet way these days. Learn SEO and get your website recognized.

It depends on your target market. All forms of media have their strengths and weaknesses. Social media is cheap but how many of those ads do you click on? Radio requires repetition and a knowledge of who the audience is and are they your target. Prime time ads costs more than lower audience numbers. The question is whether or not you will reach who you want. Most stations will give you stats but not for all the shows. Television is extremely expensive and the same statistical considerations of radio apply. Print media once again depends on the target market but it is usually more stable than other media types. Particularly interesting is niche market and local or community print publications. Most readers will read them cover to cover including ads. For example studies have shown that Automobile dealer ads have played an important part when those readers see an ad in the publication. It all depends on your target market.

Obviously, Internet is the "in" for this generation. Depending the industry you are operating in, you will have to focus to the sites that belong to your field of expertise. Google offers a variety of advertisement their could offer you. Mostly your adword has to be well done on the web search tool to be announced on the top of your competitors. This will be a first step to be reach. I am sure more people will offer you more advice. But that's mainly where I start.

I use EZ Digital - it’s incredible and inexpensive. Take a look at mine and keep in mind that you can make every tab into a photo or video showcase. Text PPA to 28748

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