There isn't one way to go about it. It is up to you and how motivated/creative you are to grow your business. You must give yourself time and the effort necessary to gain business. People do business with other people and the perceived value generated by the relationship.

Here are a few hats to wear:

Be A Networker - Reach out to established businesses who could possibly refer you business and start a conversation, build a relationship, and refer new business to them first.

Be A Connector - Connect others within your network to spark new relationships and new business, not necessarily for yourself.

Be A Giver - Be a person of value and share it. Pro bono work can help get your name and value off the ground and gaining momentum.

Be An Opportunist - Look for opportunities to share the value of your offering.

Be A Collaborator - Partner with other businesses for marketing efforts and events.

Be A Volunteer - Join organizations to give your value and connect with other volunteers.