Matthew Job from FocalPoint Business Coaching of Michigan

Matthew Job

FocalPoint Business Coaching of Michigan

About Us

I realize small business owners are the backbone of the economy. It is my passion to assist local businesses by providing an extra tool, an extra idea. The impact of just one extra tool or idea can be tremendous. My clients identify their individual targeted ROI, my job is to exceed those expectations. Focusing on one of five areas I can make a huge difference in the performance of most small businesses.Time, Team,Money, Exit Strategy or Stress Reduction. I GET RESULTS!!

How We Got Started

To be "the pebble on the pond" make a lasting contribution to local businesses that multiplies out. To mentor train and assist the entrepreneur that understands, one small improvement can make a huge difference. I will create a lasting legacy of positive improvement in both my personal and professional life.

Products & Services
Weekly or bi-weekly work with business owners to identify, set then achieve their goals faster than they could on their own. I do this through a ...
Get to the next level with FocalPoint Business Coaching of Michigan. We offer personalized coaching with a focus on growth and performance for seni...
FocalPoint Business Coaching of Michigan will take an expert eye to your business, helping you uncover opportunities for growth, opportunities for ...
Recommendations Given (27)
"Dan has a great understanding of what a successful business looks like and how to achieve..." Read more "Dan has a great understanding of what a successful business looks like and how to achieve sustained growth, Easy to talk to he will be a valuable tool for your leadership team. Don't wait to grow! Call him today!!"
"Jerry combines a history of success with world class the FocalPoint coaching system to assists..." Read more "Jerry combines a history of success with world class the FocalPoint coaching system to assists business leader in achieving real proven results. One of the best leadership development coaches I've had the pleasure to work with. When you decide it's time for real growth give Jerry a call!"
Recent Activity

Matthew from FocalPoint Business Coaching of Michigan Answered this on January 31, 2020
This is a great question.  Having come from extensive  b2c and  b2b sales background all 3 are a necessary part of doing business. Like many of you have pointed out, there is a high level of frustration with robocalls and telemarketers .Text messaging is also being abused by a good number of... (more) This is a great question.  Having come from extensive  b2c and  b2b sales background all 3 are a necessary part of doing business. Like many of you have pointed out, there is a high level of frustration with robocalls and telemarketers .Text messaging is also being abused by a good number of companies. Emails are easily overlooked if you see hundreds a day like most of us. Face to face calls are not very practical for either side, takes up unplanned time for the prospect and harder for the sales rep to cover the number of calls they may need.  The simple answer of "dont call me I'll call you" will keep smaller or newer companies from competing with large established companies in existing industries and would be a total disaster for new better services or products you may not be aware of. Reaching out to market your service or product via calls, text or in person isn't going away anytime soon and for many small business owners this is probably a good thing.  Many existing businesses will need to continue/start to leverage their current clients through social media w/likes, following and referral programs, loyalty programs (made easy). Depending upon the product or service some form of marketing to keep their company in front of prospects would be recommended. That being said I find email the best for me. After all the question was what is your preferred method...

Matthew from FocalPoint Business Coaching of Michigan Answered this on January 12, 2020
here is my take on this subject  Having been in sales and sales management for a few decades I have been on both sides of the interview table more than once.  This is a bit of a loaded question. The short answer is...yes, no, maybe? The type of sales position, product or service, industry,... (more) here is my take on this subject  Having been in sales and sales management for a few decades I have been on both sides of the interview table more than once.  This is a bit of a loaded question. The short answer is...yes, no, maybe? The type of sales position, product or service, industry, ability to train,ability to manage and a few other conditions should be known before making the determination of experience verses no experience.  Myself, I like to hire attitude and aptitude then train for skills. This requires a sound system for attracting and recruiting high quality people. Next challenge is to train these raw recruits to be the best in their respective industries. (We have multiple world class training session to teach this) Now to manage at a high level these freshly trained sales reps. These mangers will need to be first class leaders. Continual training and mentoring should be part of the managers learning landscape. There are a few reasons to hire experienced sales reps: The vertical market is highly specialized or requires a high degree of knowledge in a specific field. You may need sales reps that carry some industry knowledge for credibility. If you have more money than time or expertise you may want to hire experienced sales reps. If you don't have a great training program in place yet you may be better served in the short term. No real manager to inspect your expectations. Some companies in early stages may not have a manager in place or the business owner is the manager.  ( If you are the owner and manager we can help) Some sales positions require deep relationships or are political by nature. An experienced sales rep will often have their own contacts or knowledge on how to navigate the politics of some industries. With any experienced rep  ask about "Non-Compete" covenant from current/previous employer. (you should have with your sales people)  Experienced or not you should develop a system to attract, recruit, train and maintain high quality employees in all areas. Ongoing training  for sales teams and all leaders at every level of your organization. Training must have a follow up process or it will lose efficacy.(we use virtual reinforcement and/or coaching)   If you do not have the resources to create a first class system hire the process out.   I could spend a full day on this topic(don't worry I wont) Hope this helps.  I wish you all the best 

Matthew from FocalPoint Business Coaching of Michigan Answered this on November 21, 2019
Tough question with no easy answer,    first I am not an expert on SEO or Google for that matter, however I was asked to help so here goes: Getting front page on any Google search cannot be guaranteed, at least not in a press release for your company. The main reason is you would need the... (more) Tough question with no easy answer,    first I am not an expert on SEO or Google for that matter, however I was asked to help so here goes: Getting front page on any Google search cannot be guaranteed, at least not in a press release for your company. The main reason is you would need the searching party to type in your exact press release or have the most key words of their search match your release.  Short answer Google is best matching the words in a search to the first 100 words of billions of scanned and monitored web pages. That being said there are a few things you can do to increase your odds You can pay a PR company to post for you. They vary in efficacy greatly so do your homework and ask for actual clients results. The good ones use specific complex algorithms to get your post above other that may have similar content.  You can increase your odds on your own. (recommended if you have more time than money or trust in PR companies) 1) use words in your title that are important to the message. More relevant words are better but don't make it too long of a title you will put off readers. 2) The first 100 words of your press release are the most important. Stay on topic but include as many words as you can that pertain to your overall branding 3) Speed is your friend with Google. Host with cloud based service if possible the faster your page loads the higher priority with Google.  4) Keep the press release page clean.  You can have links to you landing pages(and you should) just keep graphics and scripts to a minimum. 5) add #'s with keyword on the page. Many sites automatically search for keywords helping Google find them and you. There are a number of other things that can be done it all depends on how much time and/or money you are willing to contribute to this press release. Ask yourself what is the purpose of this press release? Brand awareness or am I marketing something with a call to action. Either way share, have fiends and colleagues share and re-post on Facebook, LinkedIn, Snapchat, Twitter, even Pinterest.  Hope this helps 

Matthew from FocalPoint Business Coaching of Michigan Answered this on February 15, 2019
Hi Terrified, I have trained and managed many sales people in my life and came to the conclusion no one way works for all.(or any for that matter)  Lets address your first issue; Your a Consultant and a Sales Rep. It's very difficult to do either at a high level of performance and near... (more) Hi Terrified, I have trained and managed many sales people in my life and came to the conclusion no one way works for all.(or any for that matter)  Lets address your first issue; Your a Consultant and a Sales Rep. It's very difficult to do either at a high level of performance and near impossible to do both well. Lets talk about these separately. If you want to be a consultant find your "wheelhouse" and be the best in this space. You can't be everything to everyone do what you do best and stay in that lane.Consulting shouldn't be sold, it's a service that is purchased.Find your preferred marketing strategies(not one!) and work hard. First you need to identify which marketing techniques you're going to use.Networking, direct mail with follow up, radio or even TV, social media, speaking engagements, workshops, contacting your sphere of influence,strategic alliances. These are broken down to one or more attribute: Short, medium or long term marketing. Your selections of which ones to use should be based upon how well you can execute any of these options.Getting traction in any of these areas can be difficult to do on your own. (this is why franchise's are sold) Now lets take a look at that selling career: An introvert can make a living as a sales person if they are very passionate about the product and/services they are selling. Or they can get excited about the long term use or effect of their product.  Much like your consulting career you must have marketing activities. Networking is  great for products or services most everyone needs. Like insurance,realtors, CPA,auto sales, lawyers also trades like auto repair, HVAC, lawn service. construction, carpet cleaning home/commercial clean and many more. If your selling Financial planning consulting coaching or many other services networking is a LONG term plan. Cold calling for B2B is still alive but not as necessary as it has been in the past. Strategic Partnerships are much more important.Work with complimentary service providers.  Exposure though events and workshop that can highlight you as "The expert" in your field.  Most manufacture's will have sales support, take advantage of all free relative  training read books. Work with mentors or successful sales people in your company.You can learn communications skills and behavioral awareness to increase your effectiveness as a sales person.  ALL  communication style can be successful if you learn how to use your natural style and strengths.  This is a 30,000ft overview without knowing your unique situation it will be difficult to say, if you do this, you will succeed. I hope this helps good luck Coach Matt

Matthew from FocalPoint Business Coaching of Michigan Answered this on May 04, 2018
While community activity is sometimes relevant it should be very small part of the interview process,  questions should be based upon the job description. the need for certain experience, training or education. Legally  you must know the questions you can a can not ask, beyond that. I believe... (more) While community activity is sometimes relevant it should be very small part of the interview process,  questions should be based upon the job description. the need for certain experience, training or education. Legally  you must know the questions you can a can not ask, beyond that. I believe that what motivates the employee is important. What does success look like for the employer and interviewee.  I have done many workshops on how to hire the right employee (It's never about the money) It's important to show a career path if applicable. What is the company culture and how will they fit.  I also recommend assessments for communication style and motivators. I would be happy to give a more detailed answer, with more information about the job, company and culture of your company. Coach Matt

Matthew from FocalPoint Business Coaching of Michigan Answered this on February 26, 2018
Learn your "why" What is the one reason you believe you were put on this little blue marble? Now comes the planning, how to make your why a work of passion that will sustain your mission. Good luck Be Great! (more) Learn your "why" What is the one reason you believe you were put on this little blue marble? Now comes the planning, how to make your why a work of passion that will sustain your mission. Good luck Be Great!

Matthew from FocalPoint Business Coaching of Michigan Answered this on January 19, 2018
It would depend upon the type of business. There are many associations and media outlets specific for your industry. The value of your company is generally more attractive to someone who knows your industry. I would not recommend a business broker until you have gone through a thorough... (more) It would depend upon the type of business. There are many associations and media outlets specific for your industry. The value of your company is generally more attractive to someone who knows your industry. I would not recommend a business broker until you have gone through a thorough inventory of what you are trying to achieve with the sale i.e. retirement income. I would first have an evaluation done, should cost under $500 for a basic $1200 for in-depth with qualifications. A good Business Coach can help you position your company to receive the best selling price. I offer initial consultation at no charge

Matthew from FocalPoint Business Coaching of Michigan Answered this on September 20, 2017
Many opinions expressed here some addressed the question What are the pros and cons Pros) You can reach a very large number of potential clients/customers. Instant communication. Low cost marketing.Multiple ways to communicate, text, videos photos logos in endless combinations. Your current... (more) Many opinions expressed here some addressed the question What are the pros and cons Pros) You can reach a very large number of potential clients/customers. Instant communication. Low cost marketing.Multiple ways to communicate, text, videos photos logos in endless combinations. Your current customers and prospects can "follow" your communication. They can respond real time to postings. You have real time feedback on what works and what doesn't work. Social Media overall can give you a perception of knowledge and or authority regarding a specific subject...there are more pros Cons) once posted you can't "unpost"( it is a word, really) Good or bad it's out there. Never use your personal Facebook account for your business. There are dozens of cons when you do. If you message isn't well planned you can get the wrong result. Social Media is not a laser guided smart bomb, your message will be interpreted differently by a multitude of cultures, beliefs, and communication style. You can't control how someone will react to your post. If you post personal, political or religious views you may see more cons. You have little control over what other people post on your site. There are other cons however the pros should outweigh the cons if you plan your message. Like every other aspect of your business you need to work ON your business not IN your business. Track the ROI ( in this case your time is the largest variable) I hope this helps

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