What are the best options to market a book?
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What kind of book? Genre makes a difference. For example, you wouldn't market a children's book the same way you'd market a history of WWII.
Print ads still matter, but few can afford them. First chapter download giveaways with an email marketing campaign can be very effective if you have a list, etc.
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Are you saying print ads in the newspaper could boost the sales of my book>