OF COURSE! IF you actually care about the people you are protecting I think customers can tell (it took me quite a long time to find the very best staff, but it was for that main reason- they had to sincerely care about our customers!)! Plus, I think it is very important right now to provide the highest level of service & value to customers- and doing something (even small) to show a customer you care about them has gone a long way for our agency (We have been holding steady at around 90% customer retention!)!