Hello Robert,

Of course, taking a more tactical approach (e.g. building a website, lead generation, saturating social media) are good pieces of advice...I would first however identify your "VALUE PROPOSITION". Unless you can pinpoint why your business is unique, value added, and disruptive all those tactical steps aren't going to matter if you don't have that core message.

The best way to market yourself is determining the "WHY ME", once gathered then you're in the position to drive your message from whatever platform (e.g. website, social media etc) you like to yell that proposition from.

Good Luck!