How do you position yourself as a worthwhile business when many people want to look it up and do it themselves?
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Give and it shall be given unto you. I help the do it yourselfers by posting information on my website for them, setting myself up as an authority on the lawn issues. But they are not good prospects as clients. There are plenty of people who either can't or don't want to do it themselves. They are the ones you want. And they are willing to pay for quality work done right. My best prospects are the upper middle class with the bigger properties.
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