How do you keep your clients coming back to you month after month?
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My business, much like others mentioned, is not the kind of service that people want or need monthly. Well, general not the same client. So, that means I am networking constantly and building relationships.
My goal, always, is to protect the credibility of my referral partners. So, when I show up to a job, always early, I'm there representing my referral partner first, and my business interest second. The Customer has to leave our interaction knowing that the referral partner has a great sence of judgment and their word means something. So, the next time when the customer needs photography services or knows of a another potential client, they are comfortable calling me directly. (That's happened twice this week alone).
I'm photographing projects that I never imagined I would be photographing. Think about this. 60 ft under ground, riding a golf cart through 300- 500ft of tunnels and various large rooms, photographing Electrical, Mechanical, and Plumbing installations for a new 250 million Dollar Wastewater treatment plant. Or riding in a boat on our local river photographing miles of shoreline that's part of a river clean up project.
Or taking aerial photos of a golf course so that the images could be used for marketing purposes. You see, when I started on this path July of 2002, drones didn't exist. And It was too cost prohibitive for me at the time, to even consider renting a helicopter. So, unless you could stand high on something, aerial photos was not even a real possibility.
In conclusion, my perspective on the types of businesses I'm working with has changed. And I realize that growth is happening because of the willingness to say yes to projects or clients that don't match some old client profile. Solely based on what I knew. Again, I'm working with clients I never imagined I would be working with.
And one more thing. Unique certifications are attracing new clients. State Certified Minority Contractor, FAA approval to fly a Drone, General Commercial Liability Insurance to cover my drone services. And, clients always call at what seedms like the last minute. ( three calls like that this week) So, I've learned to not fill up my calendar with busy BS that mkae it so I'm not available. Batteries are charged and bags ar packed. As my mentor reminds me "We have to stay ready to be ready"
Other than that, there are no short cuts and we have to keep planting one seed at a time.
My goal, always, is to protect the credibility of my referral partners. So, when I show up to a job, always early, I'm there representing my referral partner first, and my business interest second. The Customer has to leave our interaction knowing that the referral partner has a great sence of judgment and their word means something. So, the next time when the customer needs photography services or knows of a another potential client, they are comfortable calling me directly. (That's happened twice this week alone).
I'm photographing projects that I never imagined I would be photographing. Think about this. 60 ft under ground, riding a golf cart through 300- 500ft of tunnels and various large rooms, photographing Electrical, Mechanical, and Plumbing installations for a new 250 million Dollar Wastewater treatment plant. Or riding in a boat on our local river photographing miles of shoreline that's part of a river clean up project.
Or taking aerial photos of a golf course so that the images could be used for marketing purposes. You see, when I started on this path July of 2002, drones didn't exist. And It was too cost prohibitive for me at the time, to even consider renting a helicopter. So, unless you could stand high on something, aerial photos was not even a real possibility.
In conclusion, my perspective on the types of businesses I'm working with has changed. And I realize that growth is happening because of the willingness to say yes to projects or clients that don't match some old client profile. Solely based on what I knew. Again, I'm working with clients I never imagined I would be working with.
And one more thing. Unique certifications are attracing new clients. State Certified Minority Contractor, FAA approval to fly a Drone, General Commercial Liability Insurance to cover my drone services. And, clients always call at what seedms like the last minute. ( three calls like that this week) So, I've learned to not fill up my calendar with busy BS that mkae it so I'm not available. Batteries are charged and bags ar packed. As my mentor reminds me "We have to stay ready to be ready"
Other than that, there are no short cuts and we have to keep planting one seed at a time.
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