Halloween on Sacramento and Spruce streets in San Francisco has become a holiday tradition and merchants along the Sacramento strip use the parade of children and parents dressed in holiday "finery" to promote and welcome visitors. As a health, wellness and fitness center we shy away from promoting candy and unhealthy treats but offer an open house to curious passer bys! I have found two simple low cost interventions as helpful tools in driving traffic to a business located on the ground floor on a merchant corridor. The first is a simple "A frame" sign used to announce and promote business features. The second is a shiny aluminum water bowl set strategically outside the entry way  for doggie owners that entices neighborhood "alpha dogs" to lead their unsuspecting owners inside.