Facebook is a good way to target a specific demographic as most people has some type of social media presence. They also let you customize your customer preferences. Having a website that gets enough traffic to be listed high in Google searches is very tough especially given how often they change their search algorithms. I really don’t worry so much with search engine optimization on my own website but I use my Angie’s List website which gets a lot more traffic to help me with my web presence. I have a link to my own website in my angies Listprofile.