Would you recommend Google Ads to a divorce attorney?
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The top 3 ways to get business online... SEO, PPC, EMAIL. It is always worth it do start and end with the numbers. For example, I have an attorney client that spends $2500/mo. on adwords and last 12 mo averaged $10k/mo. in closed business. Can you spend it elsewhere and get better return? Maybe. But you should track it then decide.
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Good stuff Matthew. Thank you and you are right, at the end of the day the question is just this. Is making you money or cost you money. Well said.