When giving a quote, is it better to have the lowest price or to have your prices close to everyone else's?
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Being too low might seem you are not a quality shop. It is difficult to turn work down, so what I do is offer a discount off the competitors price, if it looks like you will lose the sale. Another idea is to sell the job, not always the price. In other words, explain all the steps you will be taking, then offer a price. Really enhance the explanation of what you will do, and mention QUALITY products. NOW, if customer thinks it is too high, still, now you can determine the real price you had in mind, because you are starting high. You can always come down, but never go up. You must SELL YOURSELF and your quality of work before the price.
Social Media will get you customers. Facebook/LinkedIn / Google/twitter. ALL of these are free postings.
info@autocolorsystems - email-if you have questions.
hi jim, a good many of my customers tell me that if the customer wants another estimate, they recommend they go to a dealership. most of my thousands of customers are usually half or less than a dealership price. just got off the phone with an audi repair shop that told me he was half of what the audi dealership wanted for a brake job. i have had similar experiences when i find our vehicles need repairs. always feel better when my mechanic quotes me after talking to a dealership. black to white difference.
If the quality is there, set your own prices and game plan! Never have to worry about your competitors because if you have better quality to offer and experience, then make your money and begin to attract your specific clientele. Customer's are always in the look out and hold on to quality companies!